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Regional Sales Manager
2 months ago
The Territory Manager plays a crucial role in executing the sales strategy within the designated region to enhance sales performance and product availability of the Dandurand Group Wine & Spirits Portfolio across the On-Premise sector. This position is accountable for achieving quarterly sales incentives and is expected to inspire fellow Territory Managers, fostering a vibrant spirits culture among peers.
Territory: Edmonton, Alberta
Key Responsibilities
- Drive market share growth and establish a strong presence in licensed establishments by cultivating valuable partnerships that align with the Dandurand Group's portfolio of wine and spirits.
- Prioritize the distribution of new products and key brand initiatives.
- Utilize industry analytics to create compelling sales presentations, emphasizing a strong return on investment.
- Actively seek and engage in opportunities to expand business, add value, and keep our brands at the forefront of customers' minds.
- Meet sales objectives and foster sales growth within the assigned territory.
- Oversee daily budget management to support business growth.
- Monitor business-related expenditures and provide insights on spending practices.
- Ensure complete compliance in tracking account interactions, goals, objectives, distribution, and account management within the CRM system.
- Project volume forecasts for account purchases based on sales data analysis.
- Engage in supplier visits, trade shows, marketing initiatives, and consumer events, which may occur outside standard business hours.
- Maintain a comprehensive understanding of our products, the competitive landscape, and the operational needs of customers.
Education & Experience
- Bachelor's degree in business administration, marketing, or a related field.
- A minimum of two years' experience in managing a sales territory.
- Experience in the alcoholic beverage sector is a significant advantage.
- WSET Certification is a strong asset.
Required Qualifications
- Adaptability
- Relationship Building
- Trust Development
- Effective Communication
- Proactive Initiative
- Organizational Skills
- Customer Focus
- Negotiation Skills
