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Marketing and Business Development Specialist

2 months ago

Ingonish Beach, Canada Ingonish Harbour Resort Inc Full time
About the Role

We are seeking a highly skilled Marketing and Business Development Specialist to join our team at Ingonish Harbour Resort Inc. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.

Key Responsibilities
  • Marketing Strategy Development
    • Develop and implement comprehensive marketing plans to achieve business objectives
    • Conduct market research and analysis to identify trends and opportunities
  • Brand Management
    • Develop and maintain a strong brand identity and image
    • Ensure consistent branding across all marketing channels
  • Content Creation
    • Develop and implement content marketing strategies to engage target audiences
    • Create high-quality content, including blog posts, social media posts, and email newsletters
  • Digital Marketing
    • Develop and implement digital marketing campaigns to drive website traffic and conversions
    • Manage and optimize digital marketing channels, including social media and email marketing
  • Team Collaboration
    • Collaborate with cross-functional teams, including sales, customer service, and product development
    • Provide marketing support and guidance to internal stakeholders
Requirements
  • Education
    • Bachelor's degree in Marketing, Business, or related field
  • Experience
    • 1-2 years of experience in marketing, business development, or a related field
  • Skills
    • Strong marketing and business development skills
    • Excellent communication and project management skills
    • Ability to work in a fast-paced environment and meet deadlines
What We Offer
  • Competitive Salary
    • Salary range: $50,000 - $70,000 per year
  • Benefits Package
    • Health, dental, and vision insurance
    • Retirement savings plan
  • Professional Development Opportunities
    • Training and development programs to enhance marketing and business skills