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Advertising Campaign Strategist

2 months ago

Regina, Saskatchewan, Canada Brandt Full time
Advertising Account Manager

We are seeking a highly skilled and experienced Advertising Account Manager to join our team at Brandt. As a key member of our marketing team, you will be responsible for planning and executing strong tactical advertising campaigns that drive real results.

Key Responsibilities:

  • Collaborate with the Branding and Marketing teams to develop and manage advertising plans and campaigns for select Brandt divisions.
  • Work with Media Planners to determine the best tactical application for messaging to reach target audiences.
  • Act as the primary liaison within the marketing team, ensuring seamless communication and coordination.
  • Initiate and implement tactical activities, including writing briefs and communications plans to creative and digital teams.
  • Ensure progressive stages of tactical executions are planned and approved with adequate time, budget, and margin for successful completion.
  • Manage stakeholder expectations in relation to internal team capacities and project deliverables.
  • Conduct meetings to present advertising recommendations to various stakeholders.
  • Review, evaluate, and report on advertising performance.
  • Monitor and report on project statuses to various stakeholders.
  • Organize and maintain necessary records, including initiating paperwork for all jobs.
  • Engage in project management duties.
  • Maintain positive working relationships with internal clients and external vendors.

Requirements:

  • Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization.
  • Proven ability to juggle multiple projects at a time, while staying organized and maintaining sharp attention to detail.
  • Strong listening, negotiation, verbal, and written communication skills.
  • Tight organizational and time management skills.
  • Awareness of creative processes, including traditional and digital mediums.
  • Willingness to stay up-to-date on relevant trends and the confidence to put forward new ideas.
  • Ability to manage budgets and find creative solutions within budgetary restraints.
  • Team-oriented.

Education and Experience:

  • Bachelor's degree in Business, Marketing, or Communications.
  • Minimum of 3 years' experience in a marketing/communications field, preferably in an advertising agency.
  • Experience working with creative teams, including graphic designers, multimedia teams, copywriters, etc.
  • Significant experience in professional client relationship management.