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Senior Marketing Specialist
3 months ago
As a Senior Marketing Specialist, you will collaborate closely with the Marketing Manager to drive growth initiatives for our dynamic brands. Your responsibilities will include:
Data Analysis:
- Collect and interpret brand and category insights to identify consumer trends.
- Formulate actionable recommendations to enhance business performance.
Brand Execution:
- Oversee and support the implementation of brand strategies in partnership with internal teams and external collaborators.
- Assist in Creative Development and Media Planning efforts alongside the Manager/Director.
Project Management:
- Engage in project management and agency leadership, contributing to the development of the brand calendar, including programming, merchandising strategies, and product launches.
Analytical Contributions:
- Develop Brand Trackers and Business Review documents to support analytical insights.
- Present findings and strategic recommendations to senior marketing executives.
Strategic Leadership:
- Lead a strategic marketing initiative and present it to the Marketing Leadership Team.
Consumer Focus:
- Exhibit a strong passion for marketing by placing the consumer at the heart of all decisions.
Insight-Driven Growth:
- Leverage consumer and shopper insights, along with a deep understanding of the market, to inform marketing strategies.
Career Development:
- Accelerate your professional growth through early leadership opportunities.
Impactful Brands:
- Contribute to the success of globally recognized brands, fostering innovation and challenging conventional approaches.
At The Institute for Performance and Learning, you will be part of a collaborative team dedicated to creating meaningful connections between our offerings and the communities we serve.
