Marketing Manager

22 hours ago

Niagara Falls, Ontario, Canada University of Niagara Falls Canada Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our in-house Marketing and Communications team at the University of Niagara Falls Canada. As a key member of our team, you will be responsible for developing, implementing, and optimizing our marketing campaigns across all channels to support lead generation efforts.

Key Responsibilities
  • Develop and Execute Digital Marketing Campaigns
    • Plan and execute various digital marketing campaigns through multiple channels, including pay-per-click (PPC), paid social media, affiliate marketing, and search engine optimization (SEO).
    • Measure and report performance of all digital marketing campaigns and assess against key performance indicators (KPIs) and return on investment (ROI).
  • Lead Integrated Marketing Campaigns
    • Identify trends and insights in digital marketing and develop strategies to capitalize on them.
    • Test new campaigns and explore new paid and organic channels to penetrate new markets.
  • Manage Budget and Optimize Spending
    • Keep track of the budget and optimize spending to maximize ROI.
    • Continuously improve cost-per-lead (CPL) and conversion rates.
  • Enhance User Experience
    • Create landing pages and web forms to optimize user experience.
    • Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Support Recruitment Efforts
    • Manage and support the recruitment efforts of the international business developers, including the domestic recruitment team in their outreach activities.
  • Collaborate with Stakeholders
    • Collaborate with various internal stakeholders and external vendors for SWAG orders, printing needs, and other marketing requirements.
  • Develop Email Marketing Strategy
    • Develop the University's email marketing strategy and other omnichannel marketing tools, such as WhatsApp and live chat.
    • Create email templates and chat flows.
    • Conduct A/B testing and manage the launch of marketing tools.
  • Evaluate Competitors
    • Evaluate competitors and stay up-to-date with the latest trends and best practices in marketing and measurement.
  • Manage SWAG Inventory
    • Develop and manage the university's SWAG inventory.
  • Support Day-to-Day Marketing Activities
    • Assist with other day-to-day marketing activities and events, including orientations, career fairs, convocation ceremonies, signing ceremonies, open houses, etc.
Requirements
  • Knowledge and Understanding
    • Knowledge and understanding of GDPR and CASL legislation.
  • Skills and Experience
    • Up-to-date knowledge of the latest trends and best practices in marketing and measurement.
    • Strong analytical skills and data-driven thinking.
    • Solid knowledge of website analytics tools, such as Google Analytics.
    • Strong project management, multitasking, and problem-solving ability.
    • Ability to complete work in a timely manner with accuracy and attention to detail.
    • Numerically literate, comfortable working with numbers, processing figures with spreadsheets, and reporting on campaign results.
    • Excellent English written and verbal communication skills.
    • Proven experience developing and executing complex marketing plans and campaigns.
    • The ability to work and thrive in a fast-paced, rapidly changing work environment.
    • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
  • Education and Experience
    • Post-secondary degree in marketing or a related field.
    • Minimum 4-5 years of experience working in marketing.
    • Experience with marketing automation and CRM tools, such as Salesforce.
    • Experience working in higher education is considered an asset.
    • Experience in setting up and optimizing Google Adwords, Facebook campaigns.
    • Experience in optimizing landing pages and user funnels.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, omnichannel marketing tools, and events.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
About Us

The University of Niagara Falls Canada is strongly committed to equity, diversity, and inclusivity within its community and especially invites applications from all qualified candidates. Racialized persons/persons of color, women, Indigenous/Aboriginal People of North America, persons with disabilities, 2SLGBTQI+ persons, and others who may contribute to the further diversification of ideas are encouraged to apply.

We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.

All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the selection process, please advise to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measures will be addressed confidentially.

We appreciate all applications received; however, only candidates selected for an interview will be contacted.

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