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Digital Campaign Specialist

2 months ago

Toronto, Ontario, Canada McDonald's Corporation Full time
Job Title: Digital Campaign Specialist

At McDonald's Corporation, we're committed to excellence and innovation. As a Digital Campaign Specialist, you'll play a key role in deploying campaigns within our Digital CRM Program. This fast-paced role requires a problem-solver who can work independently and collaboratively as part of a high-priority team.

Key Responsibilities:
  • Implement marketing campaigns in various tools handled by the Restaurant Technology Operation team (CRM tools and RFM).
  • Schedule and deploy advanced segmentation, offers, bonus campaigns, lifecycle journeys, and other digital campaigns using McDonald's back-end campaign management platforms & tools to support the Digital CRM, Offers, and Loyalty program.
  • Schedule and update the Canada McDonald's website with new product releases to ensure compliance with Canadian nutritional regulations.
  • Handle business-as-usual activities and administrative tasks for CRM Ops and RFM activities (e.g., answering mailboxes with questions and escalations from the field, ensuring CASL legislation compliance, creating images, requesting legal or translation input and approval, processing files).
  • Intake briefs from the Digital Program or Marketing team to execute on all offers, bonus campaigns, and RFM programming (Small & easy level).
  • Create training materials, Q&A, and guides for programs and projects.
Requirements:
  • 3-5 years of experience working with content management systems (CMS), segmentation & CRM software.
  • Experience working in high-paced Retail & Quick-Serve Restaurant industry considered an asset.
  • Post-secondary education with a focus on Digital, Business, Marketing, and/or a similar field.
  • Technical skills: experience working in an agile environment with different web-based PM tools (e.g., Microsoft Office, especially Excel), experience working in CRM software, bilingualism (French) an asset.
  • Project management experience: detail-oriented and organized with the ability to work independently and within the context of a team.
  • Flexibility: availability to execute on project timelines outside regular business hours will be required.