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Creative Strategist

2 months ago

Canada Simpli Scaled Full time
About the Role

We're seeking a seasoned Creative Strategist to join our team at Simpli Scaled, a CRO & Paid Social eCommerce Growth Agency based in Calgary, Canada. As a key member of our team, you'll work alongside strategists, media buyers, and visual creators to maximize growth opportunities for our partner 6,7 & 8 figure Shopify partner brands.

Responsibilities
  • Lead and perform in-depth market research weekly for clients, utilizing research guides provided.
  • Collaborate with senior strategists to integrate weekly strategy into ad creative pipelines, ensuring alignment and progression of each account.
  • Develop ad scripts for UGC content creators.
  • Write ad-creative briefs for editors to bring creative visions to life.
  • Compose ad copy to accompany creative concepts.
  • Analyze creative performance analytics weekly, sharing observations and closing feedback loops for next week's creative testing.
  • Maintain creative pipeline timelines and efficacy to ensure proper flow of creatives and address any constraints.
  • Communicate with editors to edit and tweak ads to suit required tests.
  • Contribute to the team's overall strategy for each client weekly.
  • Complete weekly ad reviews to understand why/why not a certain creative performed.
  • Maintain open and transparent communication with the team to ensure smooth collaboration.
Requirements
  • Proven track record of creating ad creatives that scale brands, with a focus on conversion.
  • Strong understanding of marketing fundamentals, customer psychology, and creative strategy for conversion.
  • Ability to unpack creative concepts into digestible tasks for editors.
  • Experience utilizing existing content to re-use and recycle content to create winning content.
What We Offer

As a key member of our team, you'll have the opportunity to grow with us and become a senior role within the company. You'll be rewarded for your expertise and the value you bring to our clients. If you're a seasoned expert looking for a challenging and rewarding role, we encourage you to apply.