Digital Content Specialist

2 days ago

Montreal, Quebec, Canada CN Full time
About the Role

The Digital Content Specialist is a key member of the communication team at CN, responsible for driving the development, execution, and optimization of digital marketing campaigns across various audiences, including public, stakeholders, customers, and government entities.

Key Responsibilities
  • Develop and execute performance-driven marketing campaigns across multiple digital channels, including email, social media, and digital advertising, ensuring alignment with communication objectives and growth goals.
  • Leverage tools from the marketing mix to design, build, and deploy campaigns with a focus on segmentation, personalization, and automation.
  • Analyze key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS) to optimize campaign effectiveness across all target audiences.
  • Conduct A/B testing to refine strategies and maximize campaign ROI.
  • Design and implement automated workflows and audience journey maps that enhance lead nurturing and drive stakeholder engagement.
  • Utilize Salesforce Marketing Cloud's automation tools to create seamless, personalized experiences across the customer lifecycle.
  • Collaborate with sales and customer success teams to ensure alignment of automated strategies with overall business goals.
  • Conduct in-depth analysis of campaign performance, utilizing advanced analytics tools to optimize for ROI, engagement, and conversion across all audience segments.
  • Generate detailed reports to provide actionable insights and recommendations for continuous improvement.
Requirements
  • 3 to 5 years of experience in digital marketing, focusing on campaign performance and optimization.
  • Proven experience with Salesforce Marketing Cloud or similar marketing automation platforms.
  • Strong background in performance marketing, with a successful track record in campaign management and optimization.
  • Bachelor's Degree in Marketing, Business, or a related field, or equivalent work experience.
  • Critical thinking and problem-solving skills.
  • Data-driven mindset with strong analytical skills.
  • Excellent communication and collaboration abilities.
  • Ability to manage multiple projects in a fast-paced environment.
  • Strong business acumen and ability to stay current with industry trends.
  • Fluently bilingual, both written and verbal (English, French).

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