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Brand and Social Media Marketing Specialist

2 months ago

Richmond Hill, Ontario, Canada Ecom Logistics Full time
About the Role

We are seeking a highly skilled Brand and Social Media Marketing Specialist to join our team at Ecom Logistics. As a key member of our marketing department, you will play a pivotal role in shaping and executing our brand strategy to establish our position as a leader in the B2B logistics industry.

Key Responsibilities
  • Brand Management
    • Develop and implement a comprehensive brand strategy to position Ecom Logistics as a leader in the B2B logistics industry.
    • Ensure brand consistency across all marketing channels and materials.
    • Collaborate with the marketing, sales, and product teams to create compelling brand messaging and campaigns that resonate with our target audience.
    • Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
    • Oversee the development of brand guidelines and ensure adherence by internal and external stakeholders.
  • Social Media Strategy
    • Develop and execute a robust social media strategy that aligns with business goals and drives engagement with key B2B audiences.
    • Manage and grow social media channels to increase brand visibility and foster customer engagement.
    • Collaborate with design and content teams to create and curate engaging, high-quality content to communicate our value proposition and thought leadership.
    • Monitor, analyze, and report on social media performance metrics to optimize campaigns and improve ROI.
    • Stay up-to-date with social media trends, platform updates, and industry best practices to ensure innovative and effective social media strategies.
  • Community Engagement and Advocacy
    • Foster a community of engaged followers and brand advocates through social media and other digital channels.
    • Manage customer inquiries, comments, and feedback on social media platforms, ensuring timely and professional responses.
    • Identify and engage with key influencers, partners, and industry leaders to build strong relationships and expand our reach.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in brand management and social media marketing, preferably in a B2B or logistics environment.
  • Proven track record of developing and executing successful social media and brand campaigns.
  • Strong understanding of B2B marketing principles, target audience personas, and buyer journeys.
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Proficient in social media management tools and analytics platforms.
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
  • Creative thinker with a passion for digital marketing and brand building.
  • Experience with paid social media advertising and lead generation campaigns is a plus.
What We Offer
  • A supportive and enriching work environment offering substantial ownership and growth prospects.
  • Close interaction with the founding and leadership teams on key initiatives.
  • Opportunities for growth within Ecom Logistics.
  • Comprehensive health insurance coverage for employees.
  • Fully stocked kitchen.
  • Monthly Socials.
  • 2 weeks of paid leave, sick days.