Brand Manager Wireless

4 weeks ago

Toronto, Ontario, Canada Rogers Full time
Job Title: Brand Manager Wireless

We are seeking a highly skilled Brand Manager Wireless to join our team at Rogers. As a Brand Manager Wireless, you will be responsible for developing and executing integrated brand strategies that drive business results and improve key brand attributes.

Key Responsibilities:
  • Lead the production of all Rogers conversion campaigns (80%)
  • Execute integrated conversion campaigns targeting both customers and non-customers
  • Brief, develop, and implement "always-on" targeted campaigns that get the right message to the right customer at the right time
  • Manage the creation of communication materials aligned to customer segments and journey stages in collaboration with agencies, internal partners, and providers, in both English and French
  • Establish and lead execution of conversion media strategies and tactics to ensure a timely and successful campaign launch
  • Strong understanding of campaign performance analytics and online to offline attribution models
  • Manage the production process - working closely with internal, agency, and production partners to meet deadlines
  • Write agency briefs for the team's projects
  • Contribute to annual and quarterly brand strategy for owned product/portfolio
Budget Management and Planning (15%):
  • Track media and production budget
  • Contribute to budget planning and management to ensure optimal allocation of resources
  • Contribute to the elaboration of yearly brand strategy and communications planning
Strengthen the Customer Relationship (5%):
  • Collaborate in the strategic development of initiatives intended to strengthen the relationship with customers
  • Help develop the relationships and activities with the agencies and providers
  • Manage the relationships with internal agencies and partners

We are looking for a passionate, disciplined integrated Brand Manager with a track record of success and a desire to grow. You should have a strong comprehension of targeted/performance-based digital marketing and be able to develop brand strategy and communication briefs. You should also be comfortable developing media plans and their impact on the business and comprehend the value they bring to the overall process.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days work best for you.

If you are selected to move forward in the recruitment process, here is what you can expect: a 15-minute phone screen with your recruiter, a 60-minute virtual interview with the Hiring Manager, and a final round virtual interview with the Director of the team.

At Rogers, we believe the key to a strong business is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.

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