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Integrated Media Marketing Lead

3 months ago

Toronto, Ontario, Canada the Ladders Full time

Position Overview:
As a pivotal member of the marketing team, the Integrated Media Marketing Lead will play a crucial role in shaping and executing marketing strategies that resonate with our diverse clientele.

Job Grade:
P7

Referral Level:
Level 3

Company Overview:
The Ladders is a prominent player in the financial services sector, recognized for its comprehensive wealth and asset management solutions. With a robust portfolio, we manage approximately $271 billion in assets, providing clients with tailored financial planning and investment opportunities.

Key Responsibilities:
- Develop and implement integrated marketing campaigns that align with business objectives.
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
- Analyze market trends and customer insights to inform strategic decisions.
- Monitor and report on campaign performance, making data-driven adjustments as necessary.

Qualifications:
- Proven experience in marketing management, particularly in integrated media.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, fostering collaboration across teams.
- A strategic thinker with a passion for innovation in marketing practices.