Director of Media and Marketing
4 weeks ago
Holt Renfrew is seeking a highly skilled and experienced Director of Media to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive paid media strategy that drives business growth and revenue.
Key Responsibilities- Develop and implement a paid media strategy that aligns with Holt Renfrew's overall business objectives
- Lead cross-functional teams to execute campaigns and ensure seamless integration across all channels
- Manage agency and partner relationships to maximize brand equity and drive revenue
- Provide strategic and technical expertise on demand generation initiatives for online and in-store sales
- Work closely with e-Commerce, Finance, and Trade Marketing teams to increase the effectiveness of Performance Media and SEO
- Develop customer acquisition and retention strategies that ladder up to organizational objectives
- Contribute to go-to-market communication strategies, working with Brand Marketing, Creative, and Content teams
- Take a data-driven approach to optimizing existing practices and planning new media strategies and/or channels in support of business KPIs
- Post-secondary degree in a related field or equivalent work experience
- 8+ years of post-university work experience, including a minimum of 5+ years leading a business unit or enterprise-wide strategy
- Demonstrated analytical and quantitative acumen with experience in media and analytics platforms such as GMP, GMC, Meta, GA360, Google Cloud, Google Search Console, Looker Studio, and others
- Previous exposure to Media sales or partnerships across both traditional, digital, and affiliate channels
- Performance-driven marketer who understands and can speak to business impact of directly attributable, modeled, or qualitative media results
Holt Renfrew is a leading luxury retailer that offers a unique and inspiring shopping experience. We are committed to delivering exceptional customer service and providing a platform for our customers to discover and experience the latest fashion trends.
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