Director of Media and Marketing

4 weeks ago


Toronto, Ontario, Canada Holt Renfrew Full time
About the Role

Holt Renfrew is seeking a highly skilled and experienced Director of Media to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive paid media strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and implement a paid media strategy that aligns with Holt Renfrew's overall business objectives
  • Lead cross-functional teams to execute campaigns and ensure seamless integration across all channels
  • Manage agency and partner relationships to maximize brand equity and drive revenue
  • Provide strategic and technical expertise on demand generation initiatives for online and in-store sales
  • Work closely with e-Commerce, Finance, and Trade Marketing teams to increase the effectiveness of Performance Media and SEO
  • Develop customer acquisition and retention strategies that ladder up to organizational objectives
  • Contribute to go-to-market communication strategies, working with Brand Marketing, Creative, and Content teams
  • Take a data-driven approach to optimizing existing practices and planning new media strategies and/or channels in support of business KPIs
Requirements
  • Post-secondary degree in a related field or equivalent work experience
  • 8+ years of post-university work experience, including a minimum of 5+ years leading a business unit or enterprise-wide strategy
  • Demonstrated analytical and quantitative acumen with experience in media and analytics platforms such as GMP, GMC, Meta, GA360, Google Cloud, Google Search Console, Looker Studio, and others
  • Previous exposure to Media sales or partnerships across both traditional, digital, and affiliate channels
  • Performance-driven marketer who understands and can speak to business impact of directly attributable, modeled, or qualitative media results
About Holt Renfrew

Holt Renfrew is a leading luxury retailer that offers a unique and inspiring shopping experience. We are committed to delivering exceptional customer service and providing a platform for our customers to discover and experience the latest fashion trends.



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