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Senior Product Marketing Manager
2 months ago
We are seeking a highly skilled Senior Product Marketing Manager to lead our go-to-market strategies for product activations and adoption of Fresche's product portfolio. As a key member of the marketing team, you will be responsible for developing product positioning, value propositions, and compelling messaging that resonates with our target audience.
Key Responsibilities- Develop and execute go-to-market strategies for product launches and campaigns to drive conversions, adoption, and retention.
- Collaborate with cross-functional teams to craft and execute product cross-sell and upsell campaigns for Fresche's business units.
- Develop high-value content, including sales decks, solution briefs, pitch decks, battlecards, guides, education sessions, demos, explainer videos, customer case studies/references, and use-cases.
- Provide market insights and customer journeys to influence product and marketing strategies.
- Support partner marketing initiatives with content development for the partner channel.
- 7+ years of product marketing experience with a B2B SaaS company.
- Proven track-record of creating and executing product launches and marketing programs that generate subscription revenue.
- Demonstrated experience in executing product cross-sell and upsell campaigns to grow revenue and support customer retention.
- Superior storytelling and writing skills translating product and technical concepts into value propositions and messaging, content, and presentations that deliver business impact.
- Naturally curious and creative in uncovering market insights and customer journeys.
- Highly proficient or experience with Product Marketing principles. Certification in Pragmatic Marketing or SiriusDecisions Product Marketing is an asset.
- Data-first and agile approach to product marketing campaigns.
- Proficiency in Asana is an asset.
Fresche Solutions offers a dynamic work environment with great work-life balance and flexible hours. We are committed to excellence and are looking for highly motivated, energetic, and creative individuals who work well in a fast-moving team environment.
