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Product Marketing Manager

2 months ago

Calgary, Alberta, Canada Quorum Software Full time

About the Role

Quorum Software is seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a critical role in driving the growth and success of our SaaS product line.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to drive cross-sell, up-sell, and new bookings growth.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
  • Conduct market research and analysis to stay up-to-date on industry trends and competitor activity.
  • Develop and maintain relationships with key stakeholders, including sales, customer success, and product management.
  • Manage and execute marketing campaigns, including content creation, social media, and email marketing.
  • Monitor and analyze the effectiveness of marketing programs and make data-driven recommendations for improvement.
  • Stay up-to-date on industry trends and best practices in product marketing.

Requirements

  • Bachelor's degree in business, marketing, or a related field.
  • 5+ years of experience in software product marketing, with a minimum of 2 years in vertical marketing.
  • Proven track record of driving growth and success in a product marketing role.
  • Strong analytical and problem-solving skills, with the ability to operate effectively in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Fluent in English, both written and verbal.

Preferred Skills

  • Pragmatic Institute Certified (PMC) III or higher.

About Quorum Software

Quorum Software connects people and information across the energy value chain. We provide cloud-first software, data standards, and integration to help our customers work better together in the connected energy workplace.

Diversity Statement

At Quorum Software, we are committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion. We believe that a diverse team of employees is essential to our growth and success.