Senior Manager of Demand Generation

1 month ago

Vaughan, Ontario, Canada Mircom Group Of Companies Full time
Job Title: Senior Manager of Demand Generation

Mircom Group of Companies is seeking a highly skilled Senior Manager of Demand Generation to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to increase brand awareness, engage leads, and drive interest in our products and services.

Key Responsibilities:
  • Develop and implement demand generation strategies, programs, and tactics to increase awareness, leads, and conversions.
  • Lead and manage a team of demand generation and event marketers, setting and tracking goals, and providing guidance and mentorship to drive performance and achieve targets.
  • Oversee the industry event strategy, including Mircom-owned client events and an annual calendar of industry trade shows.
  • Develop and execute digital and account-based marketing plans, including SEO, email marketing, social media, and content marketing.
  • Manage an external agency to oversee the delivery of digital, creative, and technical services, including budget allocation, targeting strategies, and performance tracking.
  • Stay informed on industry trends, best practices, and emerging technologies in digital marketing and evolve into Mircom's demand generation expert.
  • Oversee website operations to ensure it serves as an effective demand generation tool, managing SEO, content, technical performance, branding, and design.
Requirements and Skills:
  • Post-secondary diploma or degree in marketing, business management, or a related program.
  • A minimum of 5 years of experience in marketing with a focus on demand generation and events.
  • Experience leading and managing a high-performing marketing team or business unit.
  • A proven track record in marketing achieving results and business objectives.
  • Experience working in a manufacturing setting is an asset.
  • Experience in the Fire, Life Safety, and Security industry is an asset.
  • Familiarity with marketing automation, including ActiveCampaign and Hootsuite, is an asset.
  • Excellent communication and project management skills.
  • Ability to analyze data and make data-driven decisions.
What Mircom Offers:
  • A great working environment.
  • Competitive salary.
  • Group insurance benefits.
  • Company RRSP program.

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