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Head of Digital Investment Strategy
2 months ago
Company Overview
Exodigital is seeking a Senior Director of Digital Media Investments with a minimum of 8 years of experience in the Market Research sector.
This is a full-time position that offers a competitive salary range of $170K to $180K, commensurate with skills and experience. A Bachelor’s degree is required for consideration.
Key ResponsibilitiesThe Senior Director of Digital Media Investments plays a pivotal role within the Investment team, leading a group of experts dedicated to executing innovative and performance-oriented digital campaigns.
You will be the primary liaison for digital supplier partnerships, overseeing negotiations and value creation with our supply chain.
Your role involves identifying and selecting top-tier media partners whose offerings align with our strategic objectives, as defined by the Planning teams.
As a thought leader and innovator, you will stay ahead of emerging trends, continually enhancing our digital offerings through insightful learning agendas and pioneering experiments.
Your analytical mindset will enable you to provide valuable quantitative and qualitative insights for rate negotiations and advertising expenditure reports.
As a subject matter expert, you will deliver training and education to both your team and the broader agency.
Collaboration and LeadershipThis role necessitates seamless collaboration with various functional teams and specialties. You will report directly to the VP of Investment and Partnerships, while also leading the Digital Investment team.
Main Duties- Oversee the creation of consumer-centric, fully integrated Digital Media plans that align with client objectives.
- Work closely with specialized teams to deliver comprehensive Digital strategies.
- Lead the team in providing documentation and rationale for plan recommendations.
- Negotiate terms and rates with media partners in accordance with established strategies.
- Ensure that Digital Plans adhere to budgetary constraints.
- Provide leadership in alternative buying models and integrated projects.
- Approve campaigns prior to launch to ensure compliance with contractual obligations.
- Guide junior team members through the digital activation process, ensuring excellence from start to finish.
- Support benchmarking for supplier performance and rates to optimize planning and negotiations.
Maintain and cultivate key relationships within the marketplace, including senior media owners and technology platform contacts. Lead the development of agency and client-focused perspectives as needed.
Stay informed about industry trends and share insights with the team to inform client strategies.
As a leader, you will inspire and develop the Digital Investment team, fostering a culture of curiosity and continuous learning.
Participate in the recruitment and development of junior staff, ensuring they acquire the necessary skills for advancement.
Manage team workloads effectively, driving prioritization as required, and ensure timely delivery of high-quality work.
QualificationsApplicants should possess:
- 8+ years of agency experience in a digitally focused role, with prior team management experience.
- Strong business acumen and expertise in the Digital space, including Programmatic, Search, and Social.
- A data-driven approach with an understanding of digital activation stages and data quality.
- Proficiency in tools used for planning, buying, reporting, and optimization in Digital Media.
- Excellent negotiation skills and established industry connections.
- Strong problem-solving abilities and exceptional interpersonal skills.
Our Commitment
At Exodigital, we prioritize our people, offering a comprehensive rewards package that includes health benefits, professional development opportunities, and flexible working arrangements. We are committed to fostering an inclusive environment and do not discriminate based on any protected characteristic.
Health & Safety
Exodigital is dedicated to maintaining a safe workplace for all employees and stakeholders.
