Lead UX Design Strategist

2 weeks ago

Vancouver, Canada Disability Solutions Full time
Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Experience Strategy team is a key part of the Global Digital Omni & Guest Support team, providing user-centred experience strategy and design concepts to deliver a consistent and meaningful guest experience across our digital touch points. This team solves for the most ambiguous, complex, and cross-experience opportunities, exemplifying our Design Principles in action.

about this role

The Lead UX Design Strategist defines, creates and champions the directional experience strategies for Lululemon Digital & Omni APAC and EMEA regions, with the goal of enabling guests (i.e., customers) to shop and connect across Lululemon's digital ecosystem (web, app, in-store, community, etc) in a seamlessly connected way.

As the Lead Design Strategist focused on APAC and EMEA regions, you will lead the work to create the end-to-end vision for our future Digital and Omni-channel experiences for our guests in EMEA and APAC (excluding China). You will be building upon the existing North America Experience Vision, working closely with colleagues on the North America team who created this vision and pioneered the frameworks and tools that were used to activate it.

The role is responsible for providing shape and structure to early phase, ambiguous ideas, and for developing holistic CX visions for discreet programs that can be parsed into implementable features and components (executed by other designers).

What you'll do
  • Leveraging regional business strategy, product strategy, and user research (data and qualitative insights), identify enduring opportunities and lead problem definition for key markets in partnership with stakeholders.
  • Define criteria for region-specific enduring opportunities and/or experience strategy concepts
  • Create, facilitate, and identify opportunities for collaborative ideation sessions and workshops with teams across workstreams and senior leadership resulting in experience strategy concepts
  • Deliver market-specific experience design concepts of varying fidelity with corresponding capabilities to inform roadmaps for delivery
  • Clearly communicate, advocate, and influence a design-led strategic point of view utilizing strong design thinking rationale to teams across workstreams and senior leadership, and be open to their feedback.
  • Create deliverables that communicate problems and/or solutions to audiences including senior leadership - using the appropriate tools, artifacts, and fidelity level for the audience/purpose. For example: storytelling decks, future-state journeys, concept videos, etc.
  • Define and lead discovery activities, including user research, competitive analysis, user task and goals identification, journey maps, process flows, service blueprints etc (in partnership with the UX Research team).
  • Strategize, create, and deliver senior leadership level presentations.
  • Thrive in ambiguity, build consensus, and share ideas that could be implemented in or outside the organization. Productively challenge cross-functional teams and senior leaders-and provides recourse strategies to build better solutions.
  • Be an advocate and coach to increase understanding of design thinking approaches and mechanisms across the international team, technology teams, and other key stakeholder groups.
  • Coach and mentor UX designers.


Required skills & experience
  • 10+ years of experience in digital product design or user experience design, preferably in retail, ecommerce, omni-channel or adjacent industries.
  • Expert in: User-Centred Design methodologies
  • A portfolio demonstrating your end-to-end strategic design process.
  • Expert in Figma and Miro (or equivalent tools).
  • Proven ability to articulate design intention and decision making to varied audiences
  • Proven ability to drive results in a collaborative environment.
  • Proven ability to influence without authority
  • Expert presentation skills to share your work with credibility, clarity, and confidence (verbal and written).
  • Experienced in facilitation techniques that enable groups to build clarity and alignment.
  • Experience translating qualitative and quantitative data into strategic design decisions.
  • BA / BS degree UX/UI design, UCD, HCI, or related field of study, or equivalent experience.


must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.


Additional NotesImmigration support is potentially available for this role.

Compensation and Benefits Package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $148,000 - $194,300 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)


Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:

Hybrid

In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.

#LI-Hybrid

#LI-BR1

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