Brand Manager
3 weeks ago
Job Description
Our client seeking a highly motivated and results-driven Brand Manager. The ideal candidate will be customer-focused, data-driven, and skilled in identifying competitive opportunities to enhance brand performance. This role is working up to 5 days in the office. Comes with competitive benefits package including: health, dental, and fitness allowance all from day one
Key Responsibilities:
- Develop and execute short- and long-term brand strategies to drive market growth and innovation.
- Oversee new product development within the category, ensuring profitability and alignment with company objectives.
- Conduct market research and analyze trends, competitive landscape, and consumer insights to inform strategic decisions.
- Manage all packaging development and branding initiatives for assigned product lines.
- Collaborate with the sales team to develop brand promotions, ensuring alignment with customer needs and business goals.
- Lead the development of marketing materials, including creative briefs, advertising, promotions, and consumer communication strategies.
- Track and evaluate brand performance metrics, including sales, profitability, distribution, and consumer feedback.
- Facilitate product education through training materials, webinars, sell sheets, and internal knowledge sessions.
- Participate in special projects and initiatives that support overall corporate growth.
Qualifications & Experience:
- Completion of a Post Secondary education
- 3+ years as a brand manager
- Experience within retail, hardlines, or consumer packaged goods industries is an asset
- Strong background in marketing strategy, product development, and competitive analysis.
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- Excellent communication and collaboration skills, with the ability to engage with stakeholders at all levels.
- Proven ability to drive brand growth, market positioning, and innovative product strategies.
- Proficiency with Power BI and MS Office suite is a must
- SAP is an asset
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