Brand Manager
7 days ago
Zensurance is a fast-growing start-up turned “scale-up”, InsurTech company that is disrupting the insurance market. Zensurance is focused on building a market-leading insurance platform that helps small and medium-sized businesses manage their business risks. This task requires us to engineer from scratch, a customer-centric organization and product. We are boldly going where no insurance broker has gone before
We are looking for a brand manager to disrupt traditional approaches to brand management and implement creative ideas to grow Zensurance’s brand recognition in the insurance industry.
Reporting to the head of marketing, you will ensure consistency across communication channels in terms of brand and creative. In this role, you will work closely with the Marketing team, UX team, Engineering team, and external partners. You will be responsible for strategizing and establishing the position of the brand as well as future branding opportunities.
Are you an expert in changing the status quo and want to approach brand management with more creativity? At Zensurance, we're changing the way the insurance industry is seen. and are in need of someone who can be both strategic and creative
**Responsibilities**:
- Lead in the establishment of Zensurance as a top-of-mind and preferred commercial insurance broker for small businesses.
- Have ownership of and develop the Zensurance brand from a creative perspective, creating consistency across all the channels such as social media, video, advertising, and traditional media.
- Manage brand aesthetic and creative design direction.
- Analyze competitive position, research, and define brand metrics to drive awareness, engagement and sentiment.
- Work closely with all functions of the marketing team in all areas of customer and employee-facing messaging to develop a cohesive messaging strategy.
- Develop a brand playbook and guidelines through internal and external research while collaborating with internal teams.
- Develop and lead multimedia ideation and execution while providing creative direction. Implement, develop, and identify survey metrics (such as employee, consumer, and customer) and execution.
- Develop a framework for customer segments, personas and geographies to drive personalized messaging.
- Work closely with the marketing team and external partners in identifying brand media opportunities and executing projects
- Develop and define positioning values, mission and strategy.
- Collaborate with the UX team and coordinate creative testing to ensure brand alignment.
- Manage ad channels including social media, paid research, public relations partnerships and web creative design.
- Have input into all ad channels from social media and paid search to PR and web creative design.
- Other duties as assigned.
**Qualifications**:
- University degree or college diploma in a recognized technical, vocational or academic program or equivalent work experience.
- 5+ years of experience in brand management.
- Ability to measure and analyze data to develop insights.
- Experience providing guidelines and direction for creative strategy and process.
- Proven ability to work cross functionally.
- Qualitative and Quantitative user research theory and testing experiences are assets.
- Experience with paid media platforms, especially traditional media, and advertising, media buying is an asset.
- B2C or small business B2B marketing experience is an asset.
- Exposure to graphic design, illustration, photography and videography is an asset.
- Adobe creative suite or equivalent experience is an asset.
- Creative thinker and problem solver.
- Excellent communication skills.
**Perks we offer at Zensurance**:
- Opportunity to work for Canada’s fastest-growing insurtech startup
- Contemporary office downtown TO, 1 minute from Osgoode Station and 7 minutes from Union Station
- Flexible work environment/work from home arrangements available to everyone
- Modern technology - laptops provided to all staff
- Comprehensive, flexible health, including mental health, and dental plans to suit all lifestyles
- Parental Leave Top Up
- Weekly Friday company-wide meetings
- Build next level relationships with your peers through scheduled companywide virtual team building events
- Be a part of something special, we are confident you won’t find any other insurance company like us :)
**Who we are. What we're building.**
Business is hard work, insurance doesn’t have to be
At Zensurance we believe that **teamwork** makes the **dream work**.
We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.
Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe every day, they are:
**INTEGRITY**: We do what's right.
**INCLUDE**:We are an open and safe space for all.
**INVENT**: We take an innovative approach to creating straight
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