Senior Manager, PPC

7 days ago

Newmarket, Canada Finlink Group Full time

Senior Manager, PPC & Paid Media (iGaming Focus)

Ready to lead performance marketing for top-tier iGaming brands? Are you a highly ambitious Paid Media expert who thrives on complexity, multi-million dollar budgets, and delivering exceptional ROI? Do you believe that no detail is too small and are ready to roll up your sleeves to drive massive growth?

We are seeking a seasoned Senior Manager, PPC & Paid Media to step in as the Head of PPC for a high-growth client in the dynamic iGaming sector. This is a crucial leadership role responsible for defining, executing, and scaling the global paid acquisition strategy across multiple competitive brands. If you have the deep iGaming expertise to manage an entire function, lead a dedicated team, and directly impact the bottom line, we want to hear from you.

This role requires a unique blend of strategic leadership and hands-on execution. You will be responsible for leading the entire paid media function and its dedicated team, ensuring sustained player acquisition and maximizing ROI across all channels.

Key Responsibilities

- Set and execute the global PPC strategy across all iGaming markets (regulated and pre-regulated).

- Lead, mentor, and grow the PPC team.

- Manage and optimize all paid media campaigns (Google, Social, Apple Search, Programmatic, YouTube, etc.).

- Drive growth using advanced targeting, bidding, automation, and continuous A/B testing.

- Optimize campaigns for key iGaming KPIs (FTDs, CPFTD, ROAS, LTV).

- Ensure full compliance with all relevant advertising regulations.

- Partner with Data teams for accurate tracking, attribution, and reporting (registration, deposit, retention).

- Produce regular performance reports with actionable insights and forecasts for leadership.

- Evaluate new paid channels and technologies for acquisition growth.

- Manage relationships with external agencies and partners.

- Stay current on industry trends, regulations, and platform policy changes.

Professional Qualifications & Experience

Required

- 5-8+ years of PPC experience, with 3+ years specifically in iGaming, Sportsbook, Casino, or similar fast‑paced digital industries.

- Proven track record of managing multi‑million‑dollar budgets and achieving high ROI.

- Advanced, hands‑on expertise with Google Ads, Google Analytics, GTM, Programmatic DSPs, and key Social Media Ads platforms.

- Strong grasp of iGaming acquisition metrics (e.g., FTD, CPA, LTV, Retention funnels).

- Experience successfully managing campaigns across diverse regulated and pre‑regulated markets.

- Exceptional analytical skills for interpreting complex data and driving recommendations.

- Excellent communication, leadership, and stakeholder management abilities.

Preferred

- Experience using MMPs (AppsFlyer, Adjust).

- Familiarity with iGaming advertising regulatory requirements across various jurisdictions.

- Understanding of BI tools (Tableau, PowerBI, Looker) or SQL.

- Experience collaborating on landing page optimization and funnel improvements with creative teams.

This is a rare opportunity to own the performance marketing strategy for multiple, high‑profile iGaming brands and translate significant budgets into exponential growth. If you are a performance‑obsessed leader ready for a challenge that promises immense impact and professional reward, we invite you to apply.

Submit your application today and let's start the conversation

#J-18808-Ljbffr

  • Senior Manager, PPC

    1 week ago

    Newmarket, Canada Finlink Group Full time

    Senior Manager, PPC & Paid Media (iGaming Focus) Ready to lead performance marketing for top-tier iGaming brands? Are you a highly ambitious Paid Media expert who thrives on complexity, multi-million dollar budgets, and delivering exceptional ROI? Do you believe that no detail is too small and are ready to roll up your sleeves to drive massive growth? We are...

  • Senior PPC

    1 week ago

    Newmarket, Canada Finlink Group Full time

    A leading performance marketing firm based in Canada is looking for a Senior Manager in PPC & Paid Media to oversee performance marketing for multiple top-tier iGaming brands. The role requires strong strategic leadership and hands-on campaign execution, requiring 5-8 years of PPC experience, including at least 3 years in the iGaming sector. You will lead a...

  • Senior PPC

    3 weeks ago

    Newmarket, Canada Finlink Group Full time

    A leading performance marketing firm based in Canada is looking for a Senior Manager in PPC & Paid Media to oversee performance marketing for multiple top-tier iGaming brands. The role requires strong strategic leadership and hands-on campaign execution, requiring 5-8 years of PPC experience, including at least 3 years in the iGaming sector. You will lead a...

  • Community Operations Manager

    5 days ago

    Newmarket, Canada Amica Senior Lifestyles Full time

    Job Description: **_ COMMUNITY OPERATIONS MANAGER_** **_ Amica Newmarket_** Amica Senior Lifestyles is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their...

  • Community Operations Manager

    1 week ago

    Newmarket, Canada Amica Senior Lifestyles Full time

    COMMUNITY OPERATIONS MANAGER Amica Newmarket Established in 1996, Amica Senior Lifestyles owns and operates over 30 senior living residences in British Columbia and Ontario, while continuing to grow in select markets. We offer Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options, along with Long Term Care (LTC) in BC. We...

  • Community Operations Leader for Senior Living

    3 weeks ago

    Newmarket, Canada Amica Senior Lifestyles Full time

    A senior living services company located in Ontario is seeking a Community Operations Manager to oversee daily operations, including payroll, benefits, and housekeeping. The ideal candidate will have experience in managing administrative tasks in a hospitality setting and will possess strong leadership skills. A diploma in bookkeeping or business management...

  • Community Operations Leader for Senior Living

    1 week ago

    Newmarket, Canada Amica Senior Lifestyles Full time

    A senior living services company located in Ontario is seeking a Community Operations Manager to oversee daily operations, including payroll, benefits, and housekeeping. The ideal candidate will have experience in managing administrative tasks in a hospitality setting and will possess strong leadership skills. A diploma in bookkeeping or business management...

  • Marketing Tech

    1 week ago

    Newmarket, Canada Finlink Group Full time

    **Marketing Tech & Data Analytics Specialist**: Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a **Marketing Technology & Data Analytics Specialist**who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click,...

  • Marketing Tech

    1 week ago

    Newmarket, Canada Finlink Group Full time

    Marketing Tech & Data Analytics Specialist Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion,...

  • Marketing Tech

    7 days ago

    Newmarket, Canada Finlink Group Full time

    Marketing Tech & Data Analytics Specialist Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion,...