Integrated Marketing Manager

4 weeks ago

Vancouver, Canada Moe’s Home Full time

We’re looking for a strategic, creative, and highly collaborative Integrated Marketing Manager to champion our seasonal product launches, trade show presence, and wholesale sales objectives. As the orchestrator of our cross-channel campaigns, you’ll ensure every touchpoint — from showrooms to emails, catalogs to social — delivers a consistent, compelling story to our B2B audiences.

You’ll work closely with product, creative, and sales teams to connect the dots between bold design, meaningful partnerships, and a customer experience that just works.

Key Responsibilities

Develop integrated marketing plans for seasonal collections, trade shows, and major B2B initiatives.

Align messaging, creative, and timing across print, digital, social, email, PR, and in-person events—creating a seamless, on-brand experience.

Trade Show & Event Marketing

Partner with sales and product teams to deliver standout pre-show, on-site, and post-show campaigns.

Ensure trade events are integrated into broader marketing strategies, reinforcing Moe’s as a trusted creative partner.

Content & Asset Development

Partner with the Creative Director to bring campaigns to life—managing timelines, deliverables, and strategic briefs for catalogs, lookbooks, line sheets, product videos, and digital assets.

Partner Engagement

Equip sales reps and dealers with marketing toolkits, email templates, and localized campaign assets that inspire and support their business.

Coordinate launch communications to trade partners, keeping them informed, engaged, and connected.

Measurement & Optimization

Track performance across channels, measuring ROI on trade show investments, email engagement, asset adoption, and wholesale sales impact.

Use insights to refine strategies, strengthen partnerships, and drive business growth.

Qualifications

5+ years in B2B marketing, ideally in integrated or campaign management roles.

Proven experience collaborating with product, creative, and sales teams.

Strong briefing skills, translating strategy into clear creative direction.

Experience in trade show or event marketing within a design or home category is a plus.

Data-driven, detail-oriented, and passionate about delivering a customer experience that feels as smooth and inspiring as shopping retail.

What We Offer

- Competitive salary plus performance bonus.

- Comprehensive benefits plan (health, dental, vision) with enhanced coverage for mental health resources.

- Hybrid environment with the opportunity to work remotely for two weeks per year.

- Casual, open office with views of downtown Vancouver and the North Shore mountains.

- Stocked kitchen with snacks, fresh fruit, coffee, and tea.

- Ergonomic workstations with sit-stand desks.

- Free electric vehicle charging at our head office.

- Generous product discounts for yourself, friends, and family.

- Office gym and free weekly spin classes at Ride Cycle Club (Vancouver and Toronto).

The salary range for this role is $70,000 - $90,000 per year.

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