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Integrated Marketing Manager
2 weeks ago
**Integrated Marketing Manager (14-Month Maternity Leave Contract)**
As our Integrated Marketing Manager, you will play a crucial role in bringing our brand story to life across all marketing channels, growing our mission to Kick Sugar, Keep Candy
**We anticipate this role will begin on June 2, 2025, and continue through to July 31, 2026.**
**Who We Are**
SmartSweets is revolutionizing the candy industry by innovating the delicious candy you know and love with less sugar. We are passionate about growing and championing a diverse Squad of high-performing individuals and are fueled by our sweet culture. We are proudly Female-Founded and on our way to kicking 5.5 billion grams of excess sugar out of candy in a single year, what we call our Mission to Mars.
**How You Will Grow Our Mission**
- **Own and lead the sampling program,** including annual planning, sampling program execution, and performance analysis to drive trial and awareness among new and lapsed friends.
- **Sampling Forecast + Budget Ownership**:Oversee forecasting, tracking actuals, and managing the sampling budget, including campaign kits, in partnership with the Marketing Director.
- **Campaign Performance**:Evaluate processes and KPIs, leading post-campaign ‘meltdowns’ to optimize future strategies across all areas of marketing.
- **Creative Development & Photoshoot Direction**: Partner with the Design Manager on campaign concepting and photoshoot direction to ensure cohesive, on-brand visuals that strengthen SmartSweets’ brand presence. Ensure campaign concepts are in line with visuals for an overall impactful campaign.
- **Campaign Kit Logistics**:Collaborate cross-functionally with the Supply Chain team to coordinate influencer kits and other marketing materials as needed. Manage external relationships with vendors sourcing materials for kits.
- **Oversee Brand Partnerships**: Manage and cultivate strategic brand partnerships in collaboration with the Community Team, aligning initiatives to enhance brand visibility, drive growth, and support SmartSweets’ long-term marketing objectives.
- **Marketing Excellence and Brand Passion**:Drive creative vision to elevate the brand's standing in the CPG industry. Bring innovative, consumer-centric ideas to position us as an industry trailblazer within a small, dynamic team.
**What You Bring**
- 4+ years experience in leading integrated multi-channel campaign management.
- Strong aptitude for written communication and attention to detail.
- Strong communication and presentation skills.
- Strong pulse on marketing trends and best practices.
- You get a thrill out of being both creative and strategic.
- Google Sheets/Excel knowledge an asset.
- A deep desire to dream big and position SmartSweets as a trailblazer.
- Self-starter that can manage multiple projects and deadlines.
- Experience in CPG is an asset, but not required.
**Compensation and Sweet Perks**
In addition to base salary, we offer a comprehensive benefits (Sweet Perks) package:
- Bear Benefits (free candy)
- Extended Benefits (health, dental, EAP)
- 5 Paid Restore Days (sick days)
- SweetWeek (company shutdown in December)
- Summer FriYAYs (half days flexibility on Friday in the summer)
- Life, Work, Flow Philosophy (flexible work environment)
- Monthly Cell Phone bill reimbursement
- Community Love (paid Volunteer Day)
- Puppy Friendly Office
- Regular Squad Social Events
- **Our Commitment to Celebrating Individuality (DEI)**_
- We are committed to elevating the voices of Squad and community members on the mission to Kick Sugar, Keep Candy We believe representing the uniqueness of all makes us stronger as a whole. We are making a difference by encouraging all Squad Members to practice allyship, educate themselves, inspire others to take action and support underrepresented communities. _
Pay: $85,000.00-$95,000.00 per year
**Benefits**
- Dental care
- Employee assistance program
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
Schedule
- Monday to Friday
Work Location: Hybrid remote in Vancouver, BC V5Y 1P1
