Vice-President, Business Lead

VICE-PRESIDENT, BUSINESS LEAD As the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence. Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.

Key Responsibilities
Business & Client Leadership (Growth & Innovation)
- Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
- National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
- Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
- Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
- Champion Innovation: You embrace innovation and are curious about the future of marketing. You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage. In collaboration with our media and martech experts, you are an ambassador and actively promote Cossette's advanced tech, analytics and digital capabilities to benefit your clients. Community Integration & Brand Ambassadorship
- Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
- Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development (Team Calgary), Calgary Marketing Association, the Business Council of Alberta (BCA), premier events (e.g., Energy Disruptors, Economic Outlook, Calgary Stampede) and local industry awards shows (ACE Awards and Anvil Awards).
- Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition. Team Leadership & Talent Development
- Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
- Foster Integrated Collaboration: Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.
- Drive Team Engagement: Lead by example with high energy and unified enthusiasm, keeping the team motivated, client-centric, and growth-focused. Qualifications & Experience
- Agency

Experience:
Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.
- Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.
- Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
- Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism. Key Mindsets & Attributes
- Relationship-Driven: Highly collaborative, patient, and focused on building long-term community trust.
- Inspiring Leader: Capable of uniting diverse, multi-disciplinary teams around a shared, ambitious vision.
- Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy. What’s in it for you: *subject to change depending on your location We Value The ‘whole You’
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality
- with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
- Team s