Tiktok Social Media Specialist

Posted Thursday, November 6, 2025 at 5:00 AM

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a Tiktok Social Media Specialist for a full-time position.

Reporting to the Senior Manager, Communications & Public Relations, the Tiktok Social Media Specialist Social will support and assist the Senior Manager, Communications & Public Relations in the development and execution of the U.S launch of one of our brands on Tiktok/Tiktok Shop. We are looking for someone to play a key role in expanding our presence on TikTok, with a strong focus on TikTok Shop, content building, and community growth.

WORK ENVIRONMENT

- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum three (3) days a week in the office). – Fully remote for Toronto candidates with occasional travel to Montreal.

- Growing company.

- A dynamic team of professionals.

- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation).

- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE

- Develop and execute TikTok-first strategies to grow U.S. audience reach, engagement, and conversions.

- Manage and optimize TikTok Shop, including product uploads, storefront management, live shopping activations, and creator partnerships.

- Build engaging, trend-driven content (organic and paid) aligned with brand identity and campaign objectives.

- Coordinate A to Z content creation shoots & UGC content to build organic TikTok calendars

- Foster community by driving conversation, engaging with followers, and developing authentic creator collaborations.

- Monitor, analyze, and report on TikTok performance metrics (content, community, and commerce).

- Stay ahead of TikTok trends, platform updates, and U.S. consumer behavior to proactively recommend content opportunities.

- Partner with cross-functional teams (Brand, PR, Paid Media, and Sales) to ensure alignment between TikTok activity and broader marketing objectives.

- Support influencer programs by identifying, activating, and nurturing TikTok creators who drive engagement and sales.

- Ensure that content and commerce strategies reinforce Groupe Marcelle’s brand reputation and growth goals in the U.S. market.

- A bachelor’s degree in Marketing, Communications, or a related field.

- 3–5 years of professional experience in social media marketing, with proven expertise in TikTok content creation, community management, and TikTok Shop operations.

- Strong understanding of TikTok trends, creator economy, and e-commerce integrations.

- Experience building strategies that balance brand storytelling with sales-driven outcomes.

- Excellent creative judgment, with the ability to brief, direct, and produce engaging short-form video content.

- Strong analytical skills with experience in tracking, measuring, and optimizing KPIs.

- Excellent knowledge of Microsoft Suite (Excel, PowerPoint) and familiarity with social media analytics tools.

AND IF YOU ARE

- Passionate about TikTok, content creation, and community building.

- Detail-oriented, organized, and able to juggle multiple priorities.

- Proactive and comfortable working independently in a fast-paced environment.

- A collaborative team player with excellent communication skills.

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

TO APPLY

We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.

Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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