Marketing Communications Strategist

Reporting to the Executive Director, the Marketing Communications Strategist will strengthen how the OSEG Foundation plans, coordinates and communicates its work. This six-month contract combines strategy and hands‑on execution: building practical systems that bring priorities, consistency and focus to communications across events, 50/50, programming, philanthropy, and organizational initiatives, while also creating high-quality content and collateral. This full‑time, 6-month contract role has a pro‑rated annual salary range of $62,200 to $76,200, with 100% employer‑paid benefits. The final compensation will be determined based on the successful candidate's experience and qualifications. This is a new position and offers the flexibility to work on‑site or in a hybrid work arrangement. What you’ll do: Communications Strategy and Coordination
- Develop an integrated communications plan that aligns outreach across events, 50/50, programming, philanthropy, and organizational initiatives.
- Define key audiences, objectives, channels, content requirements, and timelines to coordinate messaging, reduce duplication, and expand reach.
- Collaborate with Foundation and OSEG colleagues to anticipate communications needs and translate departmental priorities into a cohesive organizational narrative.
- Establish sustainable communications tools and processes—including shared calendars, planning templates, intake and approval workflows, and a practical framework for measuring reach, engagement, and content performance.
- Recommending the appropriate mix of paid, earned, shared, and owned channels to maximize reach and engagement.
- Establishing communications KPIs and a measurement framework to track awareness, engagement, audience growth, website traffic, media coverage, campaign performance, and progress toward Foundation objectives. Key Messaging and Brand Rollout
- Develop a comprehensive messaging framework that articulates the Foundation’s overarching narrative and tailored messages for each major program and revenue stream.
- Adapt messaging for key audiences—including participants and families, donors, partners, volunteers, and the broader community—while maintaining a consistent voice and core story.
- Translate the new brand and messaging framework into clear, audience‑focused content across web, social media, presentations, newsletters, one‑pagers, and other priority materials.
- Create practical guidance that enables staff to apply the brand and messaging confidently and consistently in day‑to‑day communications, including creating channel‑specific content strategies.
- Review and refresh priority materials to align with the new brand, messaging framework, and organizational direction. Content, Collateral, and Impact Storytelling
- Identify and develop compelling impact stories that demonstrate how the Foundation and its programs help children and youth play, learn, and grow through sport.
- Interview participants, families, partners, staff, and other stakeholders with care and sensitivity, securing appropriate permissions and representing their experiences accurately.
- Write and edit accessible, engaging content for diverse audiences and formats, including profiles, program descriptions, web and social content, newsletters, reports, presentations, and donor materials.
- Create a well‑organized, reusable story and content library with clear tagging, permissions, and supporting information to enable responsible adaptation and use.
- Provide responsive content support for the new brand rollout and other time‑sensitive Foundation priorities throughout the contract. Project Management and Collaboration
- Manage multiple workstreams and deadlines, maintaining clear project plans and providing regular progress updates to the Executive Director and internal partners.
- Build strong working relationships across departments, balancing diverse needs while keeping communications aligned with organizational priorities.
- Coordinate with designers, photographers, videographers, agencies, or other external partners when required.
- Document recommendations, processes, templates, and outstanding priorities, and provide a clear handoff at the end of the contract. What’s needed:
- 5+ years of progressive experience in communications, marketing, public relations, journalism or a related field, ideally in a non‑profit, community, sport or purpose‑driven environment.
- Completion of a post‑secondary degree or diploma in communications, marketing, journalism, public relations or a related field. A combination of relevant education and experience may be accepted.
- Demonstrated experience developing communications strategies, messaging frameworks, editorial plans or other systems that improve organizational coordination and consistency.
- Exceptional writing, editing and interviewing skills, with the ability to turn complex information into clear, engaging and audience appropriate content.
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