Senior Brand Manager

Posted Thursday, December 4, 2025 at 5:00 AM

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons.

At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in the world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results.

Join a company with more than 300 employees in the cosmetics field and play a key role in the organization.

Groupe Marcelle is currently looking for a Senior Brand Manager – Annabelle for a permanent full‑time position.

Reporting to the Director, Marketing, the Senior Brand Manager – Annabelle will lead the brand’s marketing strategy and product portfolio. You will lead a team, define and implement annual marketing and innovation plans, ensuring the brand remains relevant to consumers and maximizes growth.

WORK ENVIRONMENT

- Workplace: 400 Ave. St. Croix, Saint‑Laurent, Quebec in hybrid mode (minimum three (3) days a week in the office).

- Growing company.

- A dynamic team of professionals.

- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, health savings account, pension plan, telemedicine, employee assistance program, bonus, and holiday vacation).

- Employee discounts on all Marcelle Group products.

YOUR RESPONSIBILITIES WILL BE

- Develop the 3‑5 year plan and execute the vision, value proposition, and strategy for Annabelle, aligning with business objectives of this priority portfolio.

- Translate the marketing strategies into actionable commercial plans while collaborating with a multi‑disciplinary team (including Sales, finance, Operations, Innovation, and external agency partners).

- Be an expert on the Annabelle brand and maintain an in‑depth, working knowledge of the industry and competitive landscape.

- Analyze consumer and market trends to identify opportunities for growth.

- Drive annual sales targets, monitoring performance, forecasts, and revenue pacing.

- Collaborate regularly with the sales team to ensure alignment and proactively identify risks or opportunities within the commercial plan.

- Measure the performance and efficacy of all launches and tactics using analytics.

- Optimize and enhance plans to maximize delivery against revenue and profit targets.

- Manage and lead a team, fostering a culture of high performance and innovation.

- Maintain and optimize marketing budget spending / ROI.

- Deliver insightful presentations to leadership, sales teams, and trade customers on brand performance and strategy.

- Bachelor’s Degree preferably in Marketing, Business Administration or a related field (required).

- Minimum 8 years’ work experience in brand marketing, sales and CPG industry (strong asset).

- Expertise in 360‑degree campaigns, product launches, and post‑launch product cycle monitoring.

- Strong strategic thinking, problem‑solving, and analytical skills.

- Strong business acumen, marketing capabilities and an understanding of the Canadian cosmetics and skincare industry (strong asset).

- Proficiency with Microsoft Office (Word, Excel, and PowerPoint).

AND IF YOU ARE

- Strong in communication and presentation skills

- Skilled in project management, time management, and organization

- Goal‑ and results‑oriented

- Able to thrive in a fast‑paced, dynamic environment

- Capable of fostering and maintaining strong cross‑functional partnerships

- A proven leader in team management and collaboration

The task and responsibilities listed above are summaries and indicatives.

DIVERSITY AND INCLUSION

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

TO APPLY

We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.

Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.

The use of the masculine gender in this document refers to both men and women.

Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

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