Director, Omnichannel Enablement

Director, Omnichannel Enablement

Klick Health’s Omnichannel Enablement team is looking for a seasoned Director who combines deep healthcare expertise with visionary digital leadership. In this role, you will partner closely with clients and internal teams to architect and execute end-to-end digital strategies that span the entire patient and physician journey. You’ll leverage the latest omnichannel technologies—across email, social media, web, mobile apps, CRM integration, and emerging channels—to drive measurable growth, elevate customer engagement, and optimize operational performance for life sciences and healthcare brands.

Key Responsibilities

- Strategic Leadership & Transformation

- Define and own the roadmap for digital transformation initiatives, aligning with client business goals, brand objectives, and regulatory requirements

- Lead change management efforts, securing buy-in from executive sponsors, medical affairs, commercial, and IT stakeholders

- Establish success metrics (e.g., engagement rates, conversion lift, ROI) and ensure ongoing performance tracking and optimization

- Omnichannel Campaign Design & Delivery

- Architect integrated campaigns targeting HCPs, patients, payers, and advocacy groups, leveraging channels such as:

- Personalized email and marketing automation (e.g., Marketo, Eloqua, Salesforce)

- Social and display advertising (LinkedIn, Facebook, programmatic DSPs)

- Customized web portals, mobile apps, and patient support platforms

- Virtual events, webinars, and digital kiosks

- Oversee end-to-end campaign execution: creative briefs, channel selection, content development, media planning, QA, and post-launch analysis

- Data & Analytics Strategy

- Develop a healthcare data framework—incorporating CRM (Salesforce Health Cloud/Veeva), DMPs, analytics platforms (PowerBI, Google Analytics, Databricks)—to enable robust audience segmentation, attribution modeling, and real-time optimization

- Drive adoption of AI-powered insights (predictive modeling, A/B testing, personalization engines) to refine targeting and maximize budget efficiency

- Ensure data governance, security, and HIPAA/PHI compliance across all initiatives

- Client & Partnership Management

- Cultivate and expand strategic relationships with pharmaceutical, biotech, and med-device clients, serving as a trusted advisor and digital transformation partner

- Manage external vendors and technology partners (e.g., CMS providers, ad tech vendors, AI platform integrators), negotiating SLAs, budgets, and deliverables

- Present strategic roadmaps, quarterly business reviews, and performance reports to C-suite and cross-functional leadership

- Team Leadership & Talent Development

- Build, mentor, and scale a multidisciplinary team of digital strategists, campaign managers, data analysts, UX designers, and technologists

- Foster a culture of continuous learning, experimentation (e.g., innovation labs, hackathons), and best-practice sharing

- Define clear career paths, conduct performance reviews, and identify growth opportunities

- Thought Leadership & Industry Engagement

- Stay at the forefront of digital and life-science trends—AI in healthcare, omnichannel orchestration, patient-centric engagement—and translate them into actionable strategies

- Represent Klick at industry conferences, advisory boards, and peer forums; publish white papers or case studies demonstrating our transformational impact

- Monitor evolving regulatory guidelines (FDA, HIPAA, GDPR) and ensure all digital activities adhere to compliance standards

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Life Sciences, Technology, or related field; MBA or advanced degree preferred

- 8+ years of progressive leadership experience in healthcare digital transformation, commercial strategy, or management consulting

- Proven track record of designing and delivering large-scale omnichannel campaigns for pharmaceutical or biotech clients, with demonstrable KPI improvements (e.g., increased patient starts, improved HCP engagement, cost per acquisition reductions)

- Deep understanding of the life-sciences commercial process—from market access and payer negotiations to field force enablement and post-launch support

- Expertise in healthcare data strategy, martech stacks (CRM, DMP, MAP), and analytics tools; hands-on experience with platforms such as Veeva, Salesforce Health Cloud, Marketo, or similar

- Exceptional interpersonal skills, with the ability to influence senior stakeholders, present complex analyses clearly, and drive consensus across global teams

- Strong financial acumen: budgeting, forecasting, and ROI analysis for multimillion-dollar programs

- Demonstrated ability to thrive in a fast-paced, matrixed organization, juggling multiple projects with competing priorities

- Familiarity with industry regulations governing digital marketing in healthcare (e.g., FDA promotion regulations, HIPAA privacy rules)

Nice-to-Have

- Experience with AI/ML-driven personalization engines or decision-support tools in a commercial healthcare setting

- Background in patient journey mapping, real-world evidence (RWE) initiatives, or digital therapeutics

Klick Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

#J-18808-Ljbffr