Regional Marketing

Who we are You know those big cities that still feel like small towns? Where everyone’s friendly and helps each other out? That’s like Doane Grant Thornton. Except here we’re all professionals and there isn’t a mayor or a general store. What we’re trying to say is that we’re a large and growing professional services firm that still feels like a community. We employ about 3000 people across Canada, and we truly care about our colleagues, our clients and the communities where we work and live. That’s what’s most important to us. We’re building a thriving organization that’s purpose driven and still want to remember what your favourite milkshake flavour is. This marketing manager role will support our growing Southern Ontario business unit. The role will sit in our Toronto office. As a Regional Marketing & Communications Manager your responsibilities will include:
- Plan, lead, and execute multi-channel marketing campaigns aligned to firm objectives and within budget. This includes ideation, planning, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs
- Lead various marketing initiatives across the region. This includes, but is not limited to, email marketing, event marketing, content marketing, and sponsorship marketing
- Lead other special projects in Southern Ontario as needed
- Collaborate on the planning, preparation, and execution of multiple in-person events, ensuring seamless coordination and brand alignment throughout
- Review analytics from campaigns and other assets and provide suggestions for increasing efficiencies, improving engagement, and expanding our market reach
- Build strong relationships with stakeholders to understand their needs and the needs of their clients, and make strategic recommendations that demonstrate a strong understanding of the problem or business need and that align to the needs of the firm and the client
- Build trust and rapport with the greater marketing team across the firm to identify opportunities to increase brand awareness for the region, improve workflow processes, and elevate the effectiveness of the regional marketing team
- Understand the various touch points and stages of a sale cycle in professional services and identify, plan, develop, and lead the right marketing tactic to help drive a positive purchase decision
- Maintain cumulative project reporting summary, including successes and lessons learned, digital analytics and budget updates to be used for leadership updates and future planning
- Function like a consultant to internal clients, bringing value to the entire marketing process. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand. Share ideas and ask questions including who the target audience is and what they want them to think, feel, do, or say as a result of a campaign
- Being an advocate for marketing with internal clients. Educate them on the role of marketing, including the processes and required inputs to produce effective campaigns and how to plan for periods of high demand
- Ensure that our culture and brand voice is reflected in all external communications
- Actively participate in working groups to deliver national and regional campaigns
- Be a champion in the use of the firm’s Customer Relationship Management (CRM) system, Content Management System (CMS), Project Management System (PMS) and other marketing enablement technology to manage campaigns and track ROI
- Act as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materials
- Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns
- Demonstrate a good understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand
- Perform other duties as required under the guidance of the Regional Senior Marketing Managers
- Travel will be required (when appropriate) Doane Grant Thornton If you’re a bit like us, you’re driven to connect with how others are feeling and thinking. Here we walk in others shoes before taking action. Just imagine being part of a team that puts “we before me”, where flexAbility is a mindset, and where you trust your colleagues to have your back. At Doane Grant Thornton, you’ll work with inspiring leaders who support your development, both personally and professionally. This is a place where your insatiable curiosity enables you to think, see and hear from a variety of perspectives, a place where every day is different and having the courage to grow is part