Franchise Marketing Manager

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Role

At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion, teamwork and pioneering. It’s the fuel that drives us to inspire the world to play.

As a Manager, on the EA SPORTS FC Franchise Marketing team you will partner with a cross‑functional set of teams; mostly notable Studio, Creative, Production, Commercial, and Regional to:

- Identify, develop and execute EA SPORTS FC franchise‑wide marketing strategies and activations across both FC Premium and FC Mobile in and out of game globally.

- Develop creative solutions to achieve our business KPIs and deliver player‑first experiences to market.

- Support across all marketing beats for EA SPORTS FC from Reveal through the subsequent live service that operates 365 days a year.

- Support our cross‑functional partners and external agency support, including but not limited to day‑to‑day communications, briefing, and activity tracking.

Responsibilities

- You will work across EA SPORTS FC, most notably FC Mobile, including creating and leading franchise‑wide and product specific marketing strategies and execution.

- You will focus on not only the initial strategic product position and campaign lens but on developing creative and CFX briefs, in both lead & supporting functions throughout the year. Translating business & consumer insights into go to market plans.

- You will work cross functionally to develop these experiences across a number of teams to ensure we meet the KPIs associated with each.

- You will act as a driver of your specific campaign beats, including status updates, identification of risks/opportunities and liaising with cross‑functional partners to prepare and problem‑solve against obstacles in the GTM campaign.

- You will report to the Senior Manager of Franchise Marketing and be part of the central team (who are based in various locations globally including Vancouver and London). You will also closely partner with our global teams in the rest of Europe, North America and APAC, including teams such as Studio, Media, Creative, Franchise Strategy and Athlete Marketing among others.

Requirements

- 3+ years working in a strategic marketing function at a brand or agency. Sports experience is a plus.

- Ability to manage and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives.

- Experience driving collaboration across Product, Commercial, Marketing and Communications teams.

- Ability to uncover and apply compelling data/insights.

- Applicants should be hard‑working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative.

- English is the required language of work.

- Have an interest in football (soccer) and EA SPORTS FC.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.

Pay is just one part of the overall compensation at EA.

For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top‑up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full‑time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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