Manager, Digital Marketing

Position Summary... The Manager, Digital Marketing CRM drives customer engagement, retention, and lifetime value by developing and executing strategic CRM and lifecycle marketing programs by leveraging customer data, insights, and marketing technology. What You’ll Do... The Manager, Digital Marketing CRM develops and executes customer lifecycle marketing strategies and CRM programs aimed at increasing customer engagement, retention, frequency, and lifetime value across owned digital channels. This role works closely with Consumer Insight, Customer Data Platform, Analytics, and Digital teams to identify customer segments, uncover growth opportunities, and develop targeted campaigns, automated customer journeys, and pilot tests. The role monitors customer behavior, ensuring database health, audience quality, and accurate forecasting to support business objectives. Developing compelling, personalized messaging and value propositions to acquire, engage, retain, and reactivate customers is a key responsibility. The Manager, CRM leads the implementation and optimization of lifecycle marketing programs across channels including email, SMS, push notifications, and other owned communication platforms. This role ensures seamless integration between promotional, loyalty, and transactional communications to deliver a consistent and relevant customer experience. Collaboration with Consumer Insight, Customer Care, Loyalty, Merchandising, and Digital teams is essential to improve customer satisfaction, engagement, and long‑term loyalty. The Manager, CRM develops testing roadmaps—including segmentation, creative, offers, timing, and journey design—and leverages insights to improve campaign effectiveness. Working in close partnership with Digital, Data, Technology, and Analytics teams, this role helps define customer strategy, optimize marketing investments, and evolve CRM capabilities to support broader business objectives. Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer marketing.
- Experience developing and executing customer lifecycle strategies, retention programs, and personalized marketing campaigns.
- Hands‑on experience with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, Klaviyo, or similar).
- Strong understanding of customer segmentation, audience management, personalization, and marketing automation.
- Experience working with customer data, analytics, and customer insights to drive business decisions.
- Proven ability to develop testing strategies and optimize campaigns through A/B testing and performance analysis.
- Strong analytical skills with experience measuring campaign performance, customer engagement, retention, and customer lifetime value.
- Experience managing budgets and balancing short‑term business objectives with long‑term customer growth.
- Excellent communication and stakeholder management skills with the ability to influence cross‑
- Experience working in retail, eCommerce, loyalty, or omnichannel environments is considered an asset. Leadership Expectations Respect the Individual: Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work. Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments. Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work. Acts With Integrity Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving). Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non‑retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values. Is consistently humble, self‑aware, honest, and transparent. Serve Our Customers Delivers results while putting the customer fir