Senior Vice President, Distribution

1 day ago

Toronto, Canada Red Bull Canada Full time

Reporting to the General Manager of Red Bull Canada, the Senior Vice President (SVP) of Distribution is tasked with developing and implementing a comprehensive distribution strategy and support mechanisms to achieve the vision of establishing the best distribution network in Canada. This role oversees Red Bull Canada's distribution operations and functions, including Distribution Strategy, Route to Market, Training, Sales Processes, and Field Support. The department's objective is to empower Small Format, Large Format, Emerging Channels, and Category teams to drive sales while ensuring Distributor Partners effectively execute the company's strategic initiatives.

Additionally, the SVP will support the distribution strategy and initiatives for the On Premise channel to enhance Red Bull’s penetration in this sector. In essence, the role involves delivering the necessary initiatives, resources, direction, and leadership to enable the sales organization to achieve its objectives.

The SVP will establish and oversee company processes aimed at superior retail execution and national volume-driving initiatives. This position is responsible for all distribution activities and execution across Canada, working closely with other sales leadership team members and collaborating on HQ-related projects regarding distribution.

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