Senior Analyst, Loyalty Strategy

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Are you a strategic thinker with a passion for driving impactful business outcomes? Do you excel at dissecting complex problems, synthesizing data into actionable insights, and influencing strategic direction?

At Loblaw, the PC Optimum loyalty program is at the forefront of delivering unparalleled value and personalized experiences to millions of Canadians. As part of our dynamic Loyalty team, you won't just analyze; you/'ll play a pivotal role in shaping the strategic evolution of Canada's largest and most beloved loyalty program.

As a Senior Analyst, Loyalty Strategy, you will be a critical contributor to the team responsible for identifying high-impact growth opportunities, cultivating strategic partnerships, and defining the long-term trajectory of the PC Optimum program. Reporting to the Director, Loyalty Strategy & Business Development, you will leverage your analytical prowess and strategic acumen to develop and execute program strategy, drive annual and long-term planning, and enhance the program through new, innovative partnerships. You/'ll bring a sharp intellect, a keen eye for market disruption, and an ability to translate complex insights into compelling, executive-ready recommendations. This role is essential for providing the rigorous analytical horsepower and strategic foresight needed to enhance the member experience for the millions of Canadians we serve.

What you’ll do

- Lead in-depth market, competitive, and customer trend analysis to identify strategic white spaces, emerging threats, and disruptive opportunities for the PC Optimum program.

- Drive critical components of the annual and long-term strategic planning cycles, translating high-level vision into concrete strategic initiatives and measurable objectives.

- Develop compelling, data-backed strategic narratives and executive-level presentations that articulate program direction, performance, and key recommendations to senior leadership and cross-functional partners.

- Formulate and refine strategic partnership frameworks, conducting comprehensive due diligence and market assessments to identify, evaluate, and prioritize potential loyalty partners.

- Build robust financial models, conduct advanced quantitative and qualitative analysis, and synthesize complex market intelligence to develop comprehensive business cases and strategic recommendations for new and existing partnerships.

- Actively contribute to strategic business development, fostering relationships with key industry stakeholders and identifying avenues for mutual value creation.

- Challenge existing assumptions and propose innovative solutions to complex loyalty and business challenges.

Does this sound like you?

- Strategic Experience: 2-4 years of progressive experience in a demanding analytical, strategy, or management consulting role, preferably within a top-tier consulting firm, in-house strategy team, or high-growth tech/retail environment. Experience in loyalty, retail, or consumer-facing digital products is highly valued.

- Intellectual Curiosity & Drive: A deep intellectual curiosity and passion for loyalty ecosystems, coupled with a desire to innovate, disrupt, and redefine customer value propositions within a complex, large-scale program.

- Executive Communication & Influence: Exceptional executive-level communication and presentation skills, with a proven ability to distill complex analytical findings into clear, concise, and persuasive strategic recommendations for diverse audiences, including C-suite.

- Hypothesis-Driven Problem-Solver: A proactive, hypothesis-driven problem-solver who thrives in ambiguity, can deconstruct complex, unstructured business challenges, and takes full ownership of strategic initiatives from inception to recommendation.

- Analytical Mastery: Demonstrated mastery of quantitative and qualitative analytical techniques, including advanced financial modeling, statistical analysis, and synthesizing insights from imperfect or disparate datasets to build robust business cases.

- Cross-functional Leadership: A highly collaborative individual with a proven ability to influence cross-functional teams and senior stakeholders without direct authority, building consensus and driving strategic alignment.

- Education: Bachelor/'s degree in Business, Finance, Economics, or a related quantitative field from a top-tier institution. MBA or other advanced degree is an asset.

- Technical Acumen: Advanced proficiency in MS Office Suite (Excel and PowerPoint for executive presentations). Experience with data visualization tools (Tableau, Power BI) and strong SQL skills are highly desirable.

Please note: This role is based at 500 Lakeshore Blvd West. Regular travel across GTA offices is required.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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