Senior Analyst, Loyalty Strategy

Join to apply for the Senior Analyst, Loyalty Strategy role at Loblaw Digital. Get AI-powered advice on this job and more exclusive features. Come make your difference in communities across Canada, where authenticity, trust and making connections is valued as we shape the future of Canadian retail. What You’ll Do Lead in-depth market, competitive, and customer trend analysis to identify strategic white spaces, emerging threats, and disruptive opportunities for the PC Optimum program. Drive critical components of the annual and long‑term strategic planning cycles, translating high‑level vision into concrete strategic initiatives and measurable objectives. Develop compelling, data‑backed strategic narratives and executive‑level presentations that articulate program direction, performance, and key recommendations to senior leadership and cross‑functional partners. Formulate and refine strategic partnership frameworks, conducting comprehensive due diligence and market assessments to identify, evaluate, and prioritize potential loyalty partners. Build robust financial models, conduct advanced quantitative and qualitative analysis, and synthesize complex market intelligence to develop comprehensive business cases and strategic recommendations for new and existing partnerships. Actively contribute to strategic business development, fostering relationships with key industry stakeholders and identifying avenues for mutual value creation. Challenge existing assumptions and propose innovative solutions to complex loyalty and business challenges. Does this sound like you? Strategic Experience: 2‑4 years of progressive experience in a demanding analytical, strategy, or management consulting role, preferably within a top‑tier consulting firm, in‑house strategy team, or high‑growth tech/retail environment. Loyalty, retail, or consumer‑facing digital products experience is highly valued. Intellectual Curiosity & Drive: Deep curiosity and passion for loyalty ecosystems with a desire to innovate, disrupt, and redefine customer value propositions within a complex, large‑scale program. Executive Communication & Influence: Exceptional executive‑level communication and presentation skills, with a proven ability to distill complex analytical findings into clear, concise, and persuasive strategic recommendations for diverse audiences, including C‑suite. Hypothesis‑Driven Problem‑Soler: Proactive, hypothesis‑driven problem‑solving who thrives in ambiguity, can deconstruct complex, unstructured business challenges, and takes full ownership of strategic initiatives from inception to recommendation. Analytical Mastery: Demonstrated mastery of quantitative and qualitative analytical techniques, including advanced financial modeling, statistical analysis, and synthesizing insights from imperfect or disparate datasets to build robust business cases. Cross‑functional Leadership: Highly collaborative individual with a proven ability to influence cross‑functional teams and senior stakeholders without direct authority, building consensus and driving strategic alignment. Education: Bachelor’s degree in Business, Finance, Economics, or a related quantitative field from a top‑tier institution. MBA or other advanced degree is an asset. Technical Acumen: Advanced proficiency in MS Office Suite (especially Excel and PowerPoint for executive presentations). Experience with data visualization tools (e.g., Tableau, Power BI) and strong SQL skills are highly desirable. This role is based at 500 Lakeshore Blvd West. Regular travel across GTA offices is required. Our commitment to Sustainability and Social Impact is an essential part of the way we do business. We focus our attention on areas where we can have the greatest impact through Environment, Sourcing, and Community pillars, and we demonstrate leadership across these areas. We have a long‑standing focus on diversity, equity, and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #J-18808-Ljbffr