Marketing Manager

4 weeks ago

Edmonton, Alberta, Canada Accor Hotels Full time
Company Description

Fairmont Jasper Park Lodge is embarking on an exciting transformation as we reposition our iconic mountain resort through a multi-phase renovation cycle. This is a once-in-a-career opportunity to help redefine a world-class destination, blending nature, luxury, and heritage into a reimagined guest experience.

Job Description

We are looking for a dynamic and experienced Marketing Manager who thrives in a fast-paced environment and brings expertise across multiple marketing disciplines. Working closely with the Director of Marketing and the Regional Digital Marketing Team, you will collaborate on developing and executing digital campaigns, analyze performance metrics, and optimize the brand's online presence to drive engagement. If you're a creative storyteller, digital marketing expert, and strategic thinker who can balance brand positioning with revenue-driving campaigns, this is your chance to make an impact.

What is in it for you:

- Subsidized staff accommodation provided on-site for full time status
- Competitive extended benefits package including medical, vision and dental for full time permanent status
- Employee Travel Program
- Comprehensive Wellness Platform
- Discounts on food & beverage/spa/golf
- Opportunity to develop your talent and grow within Fairmont Jasper Park Lodge and over 5,000 properties with Accor

What You'll Be Doing:

Reporting to the Director of Marketing, responsibilities and essential job functions include but are not limited to the following:

Brand, Digital & Content Strategy

- Lead content creation that brings our transformation to life—curating compelling storytelling across all digital platforms and social media
- Develop and execute multi-channel campaigns that showcase our renovated spaces, immersive guest experiences, and luxury positioning
- Manage our digital presence, including website optimization, OTAs, Google My Business, and SEO strategies to maximize direct bookings
- Collaborate with creative agencies, photographers, and videographers to maintain a high-quality brand aesthetic

Social Media & Engagement

- Manage and grow our social media channels (Instagram, Facebook, LinkedIn, X, TikTok) with a focus on engagement, brand storytelling, and influencer partnerships
- Develop and execute social media activations and campaigns that align with repositioning milestones and hotel events and activations
- Track and report on social media KPIs, engagement, and campaign performance, adjusting strategies based on insights

Revenue-Driving Digital Marketing & Creative Assets

- Implement and manage paid digital marketing campaigns (social ads, display, and search ads) in collaboration with revenue management and Regional Marketing
- Build and optimize our hotel's brand website, microsite, and OTA listings to enhance visibility and bookings
- Design, create, and produce visual assets within Fairmont brand guidelines for digital and print materials, including brochures, e-blasts, event promotions, and property signage
- Oversee email marketing strategy to drive direct bookings and guest engagement

Public Relations Support, Partnerships & Event Marketing

- Work across departments to promote activations, ancillary revenue-driving campaigns and event activations
- Collaborate with PR Manager on influencer stays and press-related events, ensuring the best storytelling opportunities are captured and shared across channels
- Support cross-department promotions to drive incremental revenue
- Actively participate in committees that support Employee Engagement across the resort
- Other duties as assigned

Qualifications

Your experience and skills include:

- 3-5 years of marketing experience, preferably in luxury hospitality, travel, or lifestyle brands
- Bachelor's degree in Marketing, Communications, Business, or a related field, or a combination of education and experience
- Strong brand storytelling skills with experience managing digital content and social media
- Advanced knowledge of Content Management Systems, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Canva), WordPress, and Microsoft 365
- Hands-on experience with marketing analytics tools (GA4 certification is a plus)
- Excellent copywriting skills for social media, website content, and marketing materials
- Experience managing PR, influencer partnerships, and media outreach is an asset
- A self-starter who thrives in a fast-paced, project-driven environment with shifting priorities
- Ability to manage multiple projects, meet deadlines, and collaborate cross-functionally
- Experience in graphic design, photography, and video editing
- Flexibility to work weekends and evenings to support activations as required
- Willingness to relocate to Jasper, Alberta (or Jasper-based)

Your team and working environment:

- Fast-paced, upscale, luxury hotel
- Close proximity to Marmot Basin Ski Resorts in winter and world-renowned hiking trails in summer
- Hospitality employees worldwide making this a great place to develop lifelong connections

Additional Information

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

APPLY TODAY: You can find out more about life working at Fairmont Jasper Park Lodge - Jasper Park Lodge | Fairmont Mountain Meetings | (fairmontmtnjobs.com)

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo#BELIMITLESS

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