Associate Director, Content Marketing

About UJA Federation of Greater Toronto At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America
- a community characterized by its diversity, unity, compassion, generosity and commitment to Jewish values. Together with our philanthropic, volunteer and professional leadership,we're changing lives. As one of North America’s leading Jewish non-profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel and around the world. UJA advances this mission through fundraising, programs, and research focused on our strategic pillars: fighting poverty and improving well-being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide. About the Opportunity UJA Federation of Greater Toronto is seeking an Associate Director, Content Marketing with exceptional writing skills, strong marketing instincts, strategic judgment, and a sophisticated understanding of audience, channel, and engagement. Reporting to the Senior Director, Editorial & Strategic Communications, the Associate Director is a senior content marketing leader responsible for shaping and leading content strategy across UJA's major marketing, fundraising, community, event, and organizational campaigns. The Associate Director partners with senior leaders and stakeholders across UJA to translate organizational and campaign objectives into integrated, audience-focused content strategies. The role independently determines content approaches, messaging frameworks, audience considerations, channel requirements, and calls to action across multiple initiatives and platforms. The Associate Director provides strategic content marketing advice to stakeholders, identifies opportunities to strengthen audience engagement and campaign effectiveness, and ensures that content supports UJA's organizational, fundraising, and community objectives. This is a senior, hands-on position combining exceptional content development with content strategy, functional leadership, stakeholder influence, independent decision-making, and accountability for the effectiveness and quality of priority organizational campaigns. Responsibilities include, but are not limited to:
- Lead the development and execution of content marketing strategy across major organizational, fundraising, community, digital, and event campaigns.
- Provide strategic content leadership across multiple concurrent initiatives, establishing content approaches, messaging frameworks, audience strategies, channel priorities, and calls to action.
- Translate organizational priorities, fundraising objectives, audience insights, campaign briefs, and complex background information into compelling and effective content strategies.
- Exercise significant independent judgment in determining the appropriate content approach, messaging, audience segmentation, tone, format, channel, and call to action for priority initiatives.
- Serve as a senior content marketing advisor to stakeholders, providing expert counsel and recommendations on messaging, audience engagement, content strategy, and campaign effectiveness.
- Partner with senior leaders and cross-functional stakeholders to clarify campaign objectives, identify audience needs, resolve competing priorities, and determine appropriate content approaches.
- Lead content development across the full campaign lifecycle, ensuring consistency and effectiveness from initial awareness and engagement through registration, fundraising, participation, and follow-up.
- Write and oversee content for UJA's major marketing and fundraising campaigns across email, web, landing pages, social media, digital advertising, events, donor communications, and other channels.
- Develop and strengthen headlines, subject lines, calls to action, campaign messaging, web copy, social content, fundraising asks, and short
- and long-form marketing materials.
- Influence and align stakeholders across departments around content strategy, messaging, audience needs, priorities, and campaign objectives.
- Identify content marketing opportunities, challenges, audience considerations, and potential risks and proactively recommend solutions.
- Translate detailed, technical, sensitive, or complex information into accessible, audience-focused content without compromising accuracy or organizational intent.
- Establish and promote content standards related to quality, consistency, audience, tone, organizational voice, accessibility, and effectiveness.
- Provide functional leadership, content guidance, coaching, and subject-matter expertise to colleagues and contributors supporting campaigns and content initiatives.
- Provide project leadership across complex, cross-functional campaigns involving multiple stakeholders, deliverables, audiences, and deadlines.
- Review and strengthen high-pr