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Email Marketing Strategist

41 minutes ago

Hamilton, Canada Sweat Pants Agency LLC Full time

Overview

At Sweat Pants Agency, we are the only agency behind multiple INC #1 fastest-growing companies, including the INC #1 fastest-growing consumer product in 2020 and healthcare company in 2022. We are a results-driven team committed to driving exceptional growth for our clients through innovative and strategic marketing.

Role Overview

We're looking for an experienced Email & Lifecycle Marketing Strategist to join our team. You'll own end-to-end email marketing strategy and execution for multiple DTC and eCommerce brands—developing automated flows, campaigns, and retention programs that drive measurable revenue growth.

This role is ideal for someone who has worked in an agency, freelance, or multi-client environment and thrives when managing email programs across several brands simultaneously. You're not just a campaign builder—you're a strategic partner who understands how email fits into the broader customer lifecycle.

Responsibilities

- Own email strategy for multiple client accounts — developing monthly plans, campaign calendars, and long-term retention roadmaps

- Build and optimize automated flows — welcome series, abandoned cart, post-purchase, win-back, and lifecycle sequences in Klaviyo

- Analyze performance and report insights — translate data into actionable recommendations that improve open rates, CTR, conversions, and revenue

- Collaborate cross-functionally — work with copywriters, designers, and project managers to ensure campaigns are on-brand and on-time

- Develop advanced segmentation strategies — leverage RFM analysis, behavioral triggers, and audience insights to maximize engagement

- QA campaigns before launch — ensure flawless execution with attention to links, personalization, mobile responsiveness, and tracking

- Stay current with email marketing trends — bring fresh ideas and best practices to continuously improve our clients' programs

Qualifications

Required:

- 2+ years of email marketing experience, preferably in an agency, freelance, or multi-client setting

- Proficiency in Klaviyo — you've built flows, managed campaigns, and can navigate the platform confidently

- DTC/eCommerce experience — you understand the customer journey for online brands and how email drives revenue

- Track record of results — you can point to campaigns or programs where you drove measurable growth (revenue, engagement, retention)

- Strong analytical skills — comfortable with data, A/B testing, and translating metrics into strategy

- Excellent communication — clear, professional communication with clients and teammates

Nice to Have:

- Experience with SMS marketing (Klaviyo SMS, Postscript, Attentive)

- Familiarity with subscription/retention tools like ReCharge

- Knowledge of email copywriting and design principles

- Experience with project management tools like Notion, ClickUp, or Asana

- Familiarity with Slack for team communication

Core Values

- Stay Curious — Always learning, testing, and improving

- Stay Humble — Open to feedback and being a good teammate

- Own It — Taking responsibility for problems, results, and processes

- Be Transparent — Open and honest communication

- Be Fearless — Thinking outside the box for big wins

Benefits

- Join the team behind two INC #1 fastest-growing brands

- Work with exciting DTC and eCommerce clients across industries

- Enjoy a collaborative, remote-first environment with top marketers from around the world

- Opportunity to own strategy and make a real impact on client growth

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