Marketing Content Manager

Job Title Marketing Content Manager Reports To Marketing Director FLSA Full-Time Exempt Benefits - 401(k) - 401(k) matching - Dental insurance - Health insurance - Paid time off Schedule - 8-hour shift - Monday to Friday About Us For more than 22 years, Knowledge Coop has delivered engaging, industry-leading mortgage education, from required CE and licensing courses to expert-led masterclasses. We make it easy for professionals and organizations to learn and collaborate through two platforms: Coop+, our B2C learning and community experience for mortgage professionals, and our Enterprise platform, which helps teams train employees, organize knowledge, and stay aligned. As part of the marketing team, you’ll help turn this work into clear, compelling content that shows how Knowledge Coop helps people learn, grow, and win in mortgage and beyond. About the Role We are seeking a versatile Content Marketing Manager to serve as the creative engine behind our brand's growth. Reporting directly to the Director of Marketing, you will be responsible for translating high-level marketing strategies into high-performing digital content. This is a dynamic role that requires a blend of creative execution (creating visuals and video), editorial precision (SEO blogging), and technical distribution (email and community management). You will have access to our in-house graphic designer and video producers for large-scale projects, but you must be a "maker" who is comfortable producing quick-turn assets and managing daily channel growth independently. Key Responsibilities 1. Social Community & Thought Leadership - Founder Positioning: Partner with our founder to build their personal brand as a leading voice in the industry. - Active Dialogue: Drive daily engagement on social posts. Rather than just "broadcasting," you will lead the conversation in the comments, fostering peer-to-peer discussion among industry professionals. - Coop+ Platform Development: Lead the strategy to revitalize our internal platform, Coop+. You will design "discussion-first" posting frameworks that encourage members to share insights rather than just consume content. - Retention-Driven Content: Pitch and oversee unique content initiatives specifically for the Coop+ audience that drive daily logins and long-term platform loyalty. 2. Multi-Media Execution & Podcast Distribution - Direct Content Creation: You are a "maker" who can roll up your sleeves. Using tools like Canva, CapCut, or Adobe Creative Suite. You will create the visuals and short-form video assets (Reels/Shorts/LinkedIn clips) needed for daily distribution. - "Lessons from Last Time" Distribution: Own the post‑production execution of our podcast, including episode strategy execution, distribution, and the reaction of marketing clips for socials. - Creative Liaison: Collaborate with our content team on high-production projects, providing clear briefs that ensure the final product aligns with our strategic goals. 3. SEO & Editorial Strategy - Organic Growth: Write and manage a consistent schedule of SEO-optimized blog posts designed to drive organic traffic. - Content Extraction: Turn podcast themes and community discussions into deep-dive articles that establish our brand as the go-to resource for industry professionals. - Brand Voice: Ensure every piece of written content, from 50-word captions to 1,500-word guides, is on‑brand and technically accurate for our industry. 4. Email Marketing (Phased Responsibility) - Campaign Management: Once fully onboarded, you will take ownership of our email marketing execution, designing and deploying product releases, newsletters, and community updates that nurture our database. - Retention Loops: Build automated email sequences that drive traffic back to our latest content release and encourage engagement within the Coop+ platform. What We’re Looking For - 5+ Years of Experience: Proven background in content marketing and community management; mortgage/housing experience is a plus. - Strategic Autonomy: Ability to translate the Director of Marketing’s vision into a tactical roadmap and execute with full ownership. - The "Maker" Mindset: A hybrid creator who pairs expert copywriting with the ability to produce visual and video assets independently (Canva, CapCut, Adobe). - Content Architect: Expert at repurposing core assets (like podcasts and past courses) into a multi-channel ecosystem to maximize reach and SEO. - Community Builder: Driven by audience psychology and the ability to turn passive followers into an engaged, high-retention community. - Collaborative Leader: Experienced in managing cross-departmental projects across creative teams. #J-18808-Ljbffr