Marketing Specialist

4 weeks ago

SaintJeansurRichelieu, Canada ABB Schweiz AG Full time

Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Marketing Manager

Your role and responsibilities

As a Marketing Specialist, you lead the coordination of marketing tools: oversee the administration of the sales and marketing tools portal, ensuring effective platform, inventory, order, and user management. You collaborate with cross-functional teams to enhance the accessibility of marketing materials for Sales & Marketing, ultimately elevating the customer experience. This role contributes to the Electrification, Installation Products division of ABB Canada and is located in Saint-Jean-sur-Richelieu. The work model is hybrid, with 2 days at the office per week in Iberville.

1. Develop and execute content marketing plans and strategies for segment-based marketing campaigns and events, coordinating with various stakeholders to align efforts and maximize impact.
2. Create engaging and relevant content for various marketing channels, including websites, newsletters, blogs, podcasts, success stories, social media, and email campaigns. Coordinate the publishing process across relevant channels and repurpose product marketing and brand content where applicable.
3. Build and nurture relationships with influencers, partners, and industry experts to enhance content reach and impact. Act as a liaison between internal teams and external partners to ensure alignment and effective collaboration.
4. Identify and collaborate with external vendors, such as graphic designers, videographers, or freelance writers, to create high-quality content that meets project specifications and deadlines.
5. Understand the needs of our target audiences, their preferences, and the different tones and styles while respecting ABB’s tone of voice and branding standards.
6. Manage content calendars, deadlines, and production schedules, ensuring timely delivery of marketing materials. Utilize project management tools to track progress and facilitate communication among team members.
7. Conduct keyword research and optimize content for search engines (SEO), collaborating with the digital marketing team to align strategies.
8. Analyze and report on content performance using metrics, coordinating with relevant teams to adjust strategies as needed for continuous improvement.
9. Stay updated on industry trends and best practices in content marketing, sharing insights with the team to foster a culture of learning and innovation.

Qualifications for the role

- Bilingual French and English. English is necessary to communicate with clients outside of Quebec.
- You have completed a bachelor's degree in marketing, communications, or a related field.
- You have 3-5 years’ experience with a proven track record in content marketing, excellent writing and editing skills.
- You are proficient with content management systems and marketing tools.
- Completion of relevant certifications in marketing automation platforms (e.g. Pardot) is a plus.
- You have a strong understanding of SEO and digital marketing best practices.
- Experience in project management and collaboration with different teams.
- Customer-Centricity. Prioritizes needs, preferences, and feedback in every content decision and interaction.
- Data-Driven Decision Making. Uses data, analytics, and voice of customer (VoC) to enhance content marketing strategies, personalize customer engagement, and elevate experience across all touchpoints.
- Commitment to Focus and Delivery. Demonstrates strong focus, passion, and reliability in meeting commitments.
- Agile and Iterative Approach. Embraces flexibility and adapts to respond to market changes and customer feedback.

Benefits

- Retirement plan
- Accident insurance
- Healthcare plan
- Wellbeing program

More about us

ABB Installation Products Division (formerly Thomas & Betts) is the number one manufacturer of electrification products in North America with a 125-year history of providing innovation and customer-focused solutions for connecting and protecting electrical systems, as well as a unique differentiated medium voltage offering. Our products are used all around you, every day – orbiting the earth, working on Mars, on the fastest trains we ride, in the fastest cars of the world, crossing oceans, in factories producing your food, in the tallest buildings of the world, in the most modern hotels, and in the walls of your home. With a portfolio of more than 200,000 products marketed under more than 38 premium brand names, our Division offerings are found wherever electricity is used. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.

For the ninth consecutive year, ABB Canada has been recognized as one of Canada's Best Employers by Forbes magazine. Consistently ranked as one of Canada's Top 100 Employers, Montreal's Best Employers, Canada's Best Employers for Young People, Canada's Greenest Employers, and a long-time recipient of the Women in Governance Parity Certification, ABB's culture and commitment is to provide a caring workplace where everyone collaborates, feels valued, respected, included, and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups: women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.

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