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Sr. Ecommerce Merchandising Specialist
4 weeks ago
We are seeking a proactive, creative, and fashion-savvy Senior E-commerce Merchandising Specialist with an understanding of apparel fabrics, silhouettes, styling and fit, to join our team. Reporting to the Senior E-commerce Manager, this role is responsible for driving merchandising and content strategies that enhance the customer journey and align with the brand's vision. With a focus on collaboration, you will work closely with cross-functional teams, including Marketing, Creative, Merchandising & Design, to elevate product presentation and storytelling, while proactively identifying opportunities to improve the site experience and meet key performance goals.
Job Duties and Responsibilities
1. Merchandising and Content Strategy:
1. Develop and execute digital merchandising strategies to optimize navigation, taxonomy, sorting rules, and product placement.
2. Collaborate with Design, Merchandising, and Creative teams to curate storytelling for collections and products, ensuring alignment with the brand's vision and intentionality.
3. Enhance PLPs (collection pages) and PDPs (product pages) to provide customers with guidance, context, and inspiration, setting a new standard for customer engagement.
2. Product Placement and Visibility:
1. Monitor product performance using metrics like conversion rates, prioritizing high-conversion products to increase visibility and drive sales.
2. Analyze customer behaviour and recommend strategies to refine collection layouts and product sequencing.
3. Customer Education and Experience:
1. Lead initiatives to enhance product storytelling, ensuring the online experience matches the quality and depth of an in-store experience.
2. Assist in creating robust educational content that helps customers understand product fit, fabrics, and styling while showcasing the thoughtfulness behind each piece.
4. Performance and Optimization:
1. Use analytics tools (e.g., Google Analytics, Shopify Analytics) to track KPIs such as conversion rates, time-on-page, and revenue, using insights to identify growth opportunities.
2. Recommend A/B testing strategies to refine merchandising approaches and improve customer engagement.
3. Monitor competitive trends in digital merchandising and customer education to identify opportunities to innovate and differentiate.
4. Work with the Senior E-Commerce Manager to develop a portfolio of custom reports focused on site & merchandising KPIs that will be used to inform future decision making.
5. Cross-Functional Collaboration:
1. Partner with the Senior E-commerce Manager to align site strategies with broader business objectives.
2. Work with Creative and Design teams to secure the content and assets needed for storytelling and site merchandising initiatives.
3. Align with Marketing to ensure merchandising strategies support campaign priorities and seasonal initiatives.
Experience, Education & Designations
1. Bachelor's degree in fashion, merchandising, marketing, or a related field preferred.
2. Minimum 5+ years of experience in digital merchandising, e-commerce, or a related field, preferably within the fashion/apparel industry.
3. Strong creative instincts and an eye for visual storytelling, with a demonstrated understanding of apparel, including fabrics, silhouettes, fit, and styling.
4. Proven ability to use analytics tools (e.g., Google Analytics, Shopify Analytics) to track performance, inform merchandising strategies, and drive data-informed decisions.
5. Experience executing independently while proactively identifying opportunities for improvement and innovation.
6. Exceptional communication and collaboration skills, with a track record of working effectively in cross-functional teams.
Knowledge, Skills & Attributes
1. A creative storyteller who understands how to connect product features with customer needs and aspirations.
2. An analytical mindset with the ability to leverage data to inform and refine merchandising strategies.
3. Deep appreciation for apparel design and the ability to communicate the craftsmanship and intent behind each product.
4. Collaborative team player who thrives in a cross-functional environment and can build strong relationships with merchandising, creative, and e-commerce teams.
5. Exceptional organizational skills, able to prioritize tasks and manage competing deadlines.
6. Passionate about enhancing customer education and creating memorable shopping experiences.
Why Join Us?
At American Tall, we take care of our employees and strive to create an environment where you can flourish. When you join our team, you'll enjoy a comprehensive range of benefits designed to support your personal and professional development.
Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten free options are available.
Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success.
RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings.
Health Benefits: We offer comprehensive health benefits for both single employees and families, ensuring you and your loved ones are well taken care of.
Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills.
Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve.
Professional Headshots: Start your journey with us on the right foot All new hires on site are invited to receive a professional photoshoot to capture their best side.
Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community.
Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues.
Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed.
Referral Program: Help us grow our team Receive rewards through our referral program when you bring in great talent.
Employee Discounts: Enjoy a 50% discount on our entire online collection.
Accommodations and Accessibility:
American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at HR@americantall.com
Inclusion:
At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
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