AVP, Digital Product Management

We are seeking an experienced AVP, Digital Product Management to lead our digital product strategy across our Asset Management businesses in Retail and Institutional, including our public and secure sites, while driving the global evolution of our public website experience and horizontal digital capabilities In this influential role, you will align digital product offerings with business goals, elevate customer and advisor satisfaction, and champion scalable, user‑centric solutions. As a strategic problem solver, you will prioritize the product portfolio, enhance digital experiences, and lead transformative initiatives — including a flagship project to redesign and re‑architect our global websites for scale and consistency

The AVP, Digital Product Management, is a leadership role on the Global Wealth and Asset Management (WAM) Digital Experience team, which is part of our Marketing organization. The successful candidate will report to the VP of Global Digital Experience and will work closely with key internal partners across our Retail and Institutional business units, Retirement and Wealth digital experience teams, Technology, Data and Marketing, as well as our global enterprise partners.

**Please note: This is not a Marketing & Communications role, but rather a Digital Product Management role**

Position Responsibilities

Strategic Product Leadership

- Shape and communicate a multi‑year digital product vision for Retail and Institutional aligned with long‑term business goals and informed by market trends, user insights, and competitive analysis.
- Lead the consolidation and redesign of our global websites across WAM businesses.
- Develop and enhance the WAM Digital Product and Horizontal Capabilities strategy to radically transform and simplify our digital experience for customers, financial advisors, and company sponsors, identifying areas of opportunity to drive efficiency and speed‑to‑market.
- Lead Digital Product for Retail & Institutional, guide units in developing digital roadmaps with AI and Personalization.
- Lead the development and continuous refinement of best‑in‑class digital standards in collaboration with fellow WAM Digital Experience Product & Design leaders and enterprise teams.
- Demonstrate user‑centric innovation by using user feedback from various channels, competitive analysis, and technology trends to facilitate building advisor‑focused products.
- Leverage advanced analytics to drive strategic decision‑making and uncover actionable insights to optimize business performance.

Execution Excellence & Scalable Delivery

- Oversee product delivery across Retail and Institutional portfolios, ensuring alignment with strategic priorities.
- Drive the design and implementation of WAM horizontal capabilities, enabling support for business units across all countries where we operate.
- Lead cross‑functional execution, driving collaboration, and accountability.
- Establish performance metrics to track delivery outcomes and inform leadership decisions.

Leadership & Collaborator Alignment

- Lead a growing team (currently 7) product managers and 10 contractors, leading Horizontal Squads, responsible for platforms, global components, digital footprint integration and overall redesign of our global presence to ensure consistent digital customer experience across geographies and business lines.
- Translate strategy into clear roadmaps, drive improvements in digital platforms, align with customer ambitions, and reduce risk and cost.
- Maintain best‑in‑class digital standards and operational efficiency.
- Foster a culture of communication and teamwork by effectively collaborating with team members to create and keep alignment.
- Provide strategic direction to Squad Leaders in defining product requirements and prioritizing the product backlog in alignment with the product roadmap and larger organizational goals.
- Champion a high‑performance product culture driven by a customer‑first approach and AI‑enabled efficiencies.

Change Management & Go‑to‑Market

- Give strategic mentorship on change management to ensure successful integration of new capabilities among internal and external collaborators.
- Align with marketing, sales, and enablement leaders to support cohesive go‑to‑market strategies that reflect product vision and business goals.
- Monitor adoption and performance metrics to inform future product investments and strategic pivots.
- Partnerships & Industry Best Practices:
- Keep current with the latest industry trends, technologies, and product management procedures.
- Partner with select third parties to augment & accelerate technology development and integrate acquired capabilities.
- Lead experimentation with Fintechs and third‑party vendors to accelerate development.

Required Qualifications

- Experience: 10–15 years in digital product delivery, including at least 5 years in a leadership role. Proven track record of driving successful digital initiatives, with deep expertise in product management and strategic execution.
- Domain Expertise: Experience in Retail and/or Institutional Asset Management.
- Education: Bachelor's degree or equivalent experience is required; an advanced degree (MBA or equivalent) is strongly preferred.
- Understanding of digital marketing technologies (e.g., content and digital asset management, headless content management).
- Good understanding of Martech and Marketing Enablement technologies. Experience with the Adobe tech stack is a huge plus.
- Experience employing AI technologies to drive product innovation, operational efficiency, and enhanced customer experiences.
- Proven success in delivering large‑scale digital transformation programs or complex digital initiatives, including management of horizontal capabilities and developing product management talent.
- Exceptional communication and interpersonal skills, with the ability to foster effective partnerships across Business, Design, and Technology teams.
- Travel: Estimated at 5–10%.

When you join our team

- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
- As part of our global team, we’ll support you in shaping the future you want to see.

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マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

Referenced Salary Location

Toronto, Ontario

Working Arrangement

ハイブリッド勤務

Salary range is expected to be between

$126,600.00 CAD - $235,300.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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