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Commercial Strategy Manager, FC Mobile
20 minutes ago
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
GLOBAL COMMERCIAL ORGANIZATION (GCO):
Commercial Management function within EA SPORTS operates across several primary functions:
Team Ambassadorship - We are the voice to and from the broader Commercial Organization, directly collaborate with Studio, Brand and Finance partners on behalf of Commercial Teams who represent key partners, retailers and players around the world
Distribution Execution - While our full game experts ensure EA’s games are available in the right place and the right time at the right price, live service experts drive the content side of our edition planning process to create compelling and exciting offers for our players
Revenue Responsibility - We guide how EA SPORTS titles interface with the forecast and planning process, ensuring title-specific forecasts work towards company-wide goals, then supporting teams as they pursue revenue targets
Growth Innovation - Both long-term and short-term, we brainstorm, propose and implement Commercial growth drivers. Consult and partner with Studio and Brand teams to unlock immediate, incremental opportunities as well as longer-term roadmaps to Franchise success
Strategy Creation - We use all of the above to create the Commercial portion of a product strategy, collaborating with Studio and Brand partners on their strategies to build an integrated, holistic approach
Responsibilities
- Drive long-range commercial strategy and commercial performance of FCM, setting commercial goals per region and platform while acting as senior Commercial representation
- Develop long-term business cases and growth opportunities, bringing innovative ideas to optimize overall product performance.
- Enhance FCM performance reporting practices to aid decision-making for CFX and Commercial Leadership.
- Act as a cross-functional leader, guiding partner teams such as Franchise Strategy, Marketing, Studio, and Finance through the Commercial process.
- Partner with regional market teams to identify and activate growth opportunities to boost Live Service revenue and player engagement.
- Lead key Commercial processes such as the yearly Commercial Chapter, Quarterly Franchise Meetings, and Weekly Business Reviews.
- Guide the quarterly Live Service forecast in collaboration with cross-functional partners, accurately reflecting current and future performance.
- Own the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FCM.
- Collaborate with Marketing and Global Operations to develop and manage platform strategies.
- Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.
- Ensure commercial readiness across assets, localization, metadata, and scheduling in partnership with Marketing, Brand, Studio, and Regional teams.
- Represent the FCM with first-party platform and store partners (e.g. Apple, Google, regional platforms), ensuring terms, programs, and deliverables align with commercial targets and broader strategy.
- Identify, assess, and execute licensing and merchandising opportunities to deliver incremental player engagement and revenue for FCM.
Qualifications
- 7+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, ideally within sports, mobile, or video games.
- Proven experience managing live service financial performance, with deep understanding of acquisition, engagement, and monetization KPIs across platforms.
- Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.
- Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
- Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.
- Experience building and managing complex commercial plans, coordinating across multiple functions and partners.
- Proven ability to work on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions.
- Business degree or equivalent combination of education and experience.
Pay Transparency - North America
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
Compensation and Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
Pay Ranges
In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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