Growth Strategist

4 weeks ago

Montreal, Canada Octav Full time

About Octav…

Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.

Octav is seeking a Growth Strategist to play a critical role in scaling our B2B marketing efforts. As the main collaborator to the Senior Marketing Manager, you will focus on executing high-impact email marketing campaigns, building strategic partnerships, and growing our brand presence within the Web3 ecosystem. This role is ideal for a results-driven professional passionate about community engagement and partnership development in the B2B SaaS and crypto space.

Key Responsibilities:

Email Marketing Execution and Strategy

- Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates.
- Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals.
- Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.

Build Strategic Partnerships

- Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.
- Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads.
- Develop and maintain strong relationships with key stakeholders to foster long-term partnerships that support our marketing objectives.

Engage and Grow the Community

- Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals.
- Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.
- Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies.

Collaborate on Integrated Campaigns

- Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.
- Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

Requirements:

- Email Marketing Expertise: 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.
- Partnership Development: Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.
- Community Engagement: A track record of organizing and executing virtual events or community initiatives.
- Data-Driven: Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.
- Relationship Builder: A natural communicator with a talent for establishing and nurturing professional partnerships.
- Collaborative Team Player: Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.
- Passion for Web3: A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.

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