Influence Analyst

4 weeks ago


Ottawa, Ontario, Canada Tbwa ChiatDay Inc Full time
Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We're a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of WPP (LSE/NYSE: WPP), the creative transformation company.

About Hill & Knowlton

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today's Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world's largest communications services groups.

WPPOnefluence is looking for an Influencer Analyst to join our team.

WPPOnefluence is a full-service network with the most sophisticated influencer expertise around the globe to meet client scale. In Canada, WPPOnefluence is a partnership between Ogilvy and Hill & Knowlton. We are looking for an Influencer Analyst to work across iconic beauty, retail and CPG brands. Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are.

Here's what you'd be doing:

- Day-to-day support on all influence activity including data management, tech liaison, reporting and social listening.
- Facilitate 100% adoption and compliance of influencer tech platform for influencers across paid and organic partnerships.
- Analyze content performance to generate actionable insights.
- Integrate data from multiple social media channels into a cohesive reporting platform.
- Use third-party and proprietary analytics tools to generate audience, content, brand and industry insights including ability to leverage all the above for social listening on key clients, competitors, and cultural topics.
- Manage multiple client programs and simultaneous asks, by correctly prioritizing and deprioritizing work on scale & effectively communicating with the larger team.
- Work closely with integrated teams on both campaign-based and monthly/quarterly/yearly measurement plans, goals and KPIs.

What you'll need to get here:

- Some professional experience extracting insights from social media or media monitoring data sets and communicating recommendations to varied audiences.
- Understanding of social media platforms + metrics.
- Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans.
- Some experience visualizing data.
- Demonstrated experience learning technical skills independently.

What else is in it for you?

- Full health benefits package—including paid time off, schedule flexibility, and more.
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best.
- A passionate, smart, fun, and creative culture.
- The opportunity to work on an iconic legacy brand in the beauty, CPG and retail space.

Hill & Knowlton is dedicated to employment equity, welcomes diversity in the workplace and encourages applications from all qualified applicants. If you require any accommodation during the recruitment process, please reach out to us.

We thank all applicants for their interest; only those selected for an interview will be contacted.

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