Interim Head of Paid Marketing
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About the Company
Well-regarded marriage coaching company Industry Professional Training & Coaching Type Privately Held Employees 51-200
About the Role
The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including the current team and the recruitment of A-players, and will be expected to set and maintain high standards for the marketing department. Applicants for the Head of Paid Marketing position at the company should be highly experienced, with a proven track record in running or leading marketing for offers generating over $1M per month. The role requires expertise in high-ticket call-funnel optimization, Meta media buying, and a strong background in creative direction. The ideal candidate will be adept at managing a marketing team, building and rebuilding marketing processes, and have a deep understanding of compliance-sensitive verticals. A data-driven, proactive, and ownership-oriented approach is essential, as is the ability to work closely with the founder and drive the business towards its next level of growth. Hiring Manager Title CEO Functions
- Marketing
- Advertising/Media Planning
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