Marketing Manager, Canada

Vistar Media is the home of out-of-home (OOH). As a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, we offer technology designed to make buying and selling OOH media easier. Our goal is simple: to help the world's marketers leverage OOH's unique ability to motivate and delight.

From strategic partnerships with major media owner networks to executing impactful campaigns with renowned global brands such as Nestlé, Porsche, Target, and Levi's, our team is filled with passionate, innovative, and collaborative problem solvers, engaging and entertaining consumers like you in the real world. Find your home in out-of-home - find your people at Vistar.

As of January 2025, Vistar Media was acquired by T-Mobile and is now part of T-Mobile Advertising Solutions. By combining our DOOH expertise with T-Mobile’s unique customer insights and expansive omnichannel capabilities, we’re creating new opportunities to innovate at scale and make a meaningful impact on the future of out-of-home media.

About the role:

As Marketing Manager for Canada, you'll be at the forefront of our marketing initiatives, driving brand awareness and business growth for the market. You'll work closely with cross-functional teams, contributing to the strategic planning and execution of marketing campaigns.

What you'll do:

- Lead all regional marketing activities for the Canadian market; responsible for delivering on CAN marketing KPIs.

- Proactively identify and execute regional marketing opportunities including partnerships, events and thought leadership initiatives that strengthen Vistar’s brand presence and drive measurable business impact.

- Serve as the main liaison between corporate marketing team and regional operational teams (demand sales, client services, supply, etc.) to define & execute regional-specific marketing priorities.

- Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media.

- Partner with sales leadership to develop and execute marketing initiatives that drive growth among top clients and target accounts, supporting revenue and retention goals.

- Work with regional leadership & sales to develop positioning that matches market conditions and client priorities.

- Build and maintain all collateral and content for CAN-specific marketing initiatives, including pitch decks, vertical support, education materials, case studies, blog posts and more.

- Analyze market trends and customer insights to identify new opportunities.

What experience we're looking for:

- 5+ years marketing experience working in media, advertising or ad tech.

- Skilled at building strong cross-functional relationships, particularly with commercial and sales teams

- Robust experience producing an array of marketing materials, including content, copy, sales enablement collateral and creative assets.

- Experience in B2B marketing and lead generation.

- Strong understanding of digital marketing tools and trends.

- Impressive verbal and written communication skills; ability to work with and present to all levels and functions of a company.

- Excellent analytical skills and experience with campaign performance analysis.

Who you are:

- A creative thinker with a strategic mindset.

- Creative and scrappy self-starter who is laser focused on results.

- Excellent communication and interpersonal skills.

- Ability to thrive in a fast-paced, dynamic environment.

- Passionate about technology and innovation in advertising.

What we offer:

- A positive work culture and a dynamic team environment

- Private Health Benefits (Dental included)

- RRSP contribution + matching

- An approachable and accessible C-Suite

- Life Insurance, Short term & Long term disability

- Global Employee Exchange Program

- Other voluntary plans

Recruiting fraud is a serious issue facing jobseekers. Please be aware that Vistar Media would never require personal information (such as bank account information) during the interview process. Should an employee from Vistar Media reach out to you, that communication will come from an @vistarmedia.com email address. During a typical interview process, you will have several phone, video, and/or in-person interviews with multiple Vistar Media employees before a hiring decision is made. We do not require payment from applicants for training or other costs incurred, nor do we offer compensation before hiring.

If you’re ambitious, highly driven, and interested in making an impact, Vistar is the place for you. Apply to join our team… we’ll see you out there.

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