Senior Google Media Buyer

1 week ago

Victoria, Canada Toronto Film School Full time

Pilothouse Digital is a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.
We work with disruptive brands, and big budgets, and make crazy ideas come to life
Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.
Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need aSenior Google Media Buyerto help scale social advertising efforts geared towards growing profitable e-commerce revenue or business leads.
REQUIREMENTS:

- Have an ability to find efficient growth via Google Adwords & Bing Ads
- Thrive in building, maintaining, and optimizing digital advertising campaigns
- have an experimental and methodological approach
- Have a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving
- 3 Years of experience with Google Ads, preferably above $50,000 ad spend per month.
- Fluency in written English
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in Google Adwords or Bing Ads advertising, and a desire to champion both. A similar online ad experience will be considered as well
- An ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
- A deep understanding of Google Products - Analytics, Tag Manager, AdWords, YouTube

THE DAY-TO-DAY:

- Build and launch PPC Campaigns
- Create weekly and monthly reports
- Call shots on new strategies, based on data and testing
- Launch and monitor PPC tests
- Work with other departments (e.g. business development, creative, etc.) to ensure strategy alignment and maintain brand identity
- Do weekly PPC tasks, such as negative keyword mining, bid adjustments, and writing ads
- Proactively monitor performance and budgets, making sure that we are in the right range
- Perform Google Analytics analysis

ABOUT PILOTHOUSE
We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.
APPLICATION INSTRUCTIONS- friendly hint - don't miss this part ; )
Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.
Feel free to include an example of some of the awesome things you've done that make you stand out.
We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants.
BENEFITS
Perks for our online team members:

- Benefits package through Sun Life after completion of the 3 month probationary period
- Fun virtual events - we host company events to focus on fun and growth
- Casual dress
- Work from home
- Flexible work schedule

Perks for if you’re ever in town:

- Commuter friendly - we have bike storage inside our office
- Dog friendly
- Beer on tap - cold, local beer waiting for you

COMPENSATION
$50,000 to $65,000 CAD annually (base salary) + performance incentives

#J-18808-Ljbffr

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