Marketing Tech

2 weeks ago

Vaughan, Canada Finlink Group Full time

Marketing Tech & Data Analytics Specialist

Are you the kind of person who loves connecting the dots between marketing performance and technical precision? We’re looking for a Marketing Technology & Data Analytics Specialist who thrives at the intersection of digital marketing, data engineering, and analytics — someone who ensures every click, conversion, and event tells the right story.

If tracking accuracy, clean data flow, and actionable insights excite you, this role will give you the autonomy and impact you’re looking for.

What You’ll Be Doing

🔧 Tracking & Integrations

- Implement, maintain, and fine-tune integrations across Meta Conversion API, Google Ads, TikTok, Snapchat, Unity, and IronSource.

- Ensure seamless event mapping and deduplication across pixels, SDKs, and S2S (server-to-server) connections.

- Manage integrations with AppsFlyer for both iOS (SKAN) and Android attribution, including postback configurations.

- Set up and optimize GA4 for detailed tracking across mobile apps and web.

- Design and maintain data pipelines to eliminate attribution mismatches and tracking inconsistencies.

📊 Data Flow & Quality Assurance

- Detect and resolve discrepancies between Meta, Google, AppsFlyer, and BI dashboards.

- Implement fallback mechanisms and data validation logic to preserve accuracy (IP/User Agent, FBP, FBC, etc.).

- Maintain consistent parameter structures across all platforms, including UTMs, click IDs, and event parameters.

📈 Analytics & Reporting

- Build and maintain custom dashboards in Power BI (and similar BI tools) tailored to PPC and user acquisition needs.

- Define and track essential KPIs — from registrations and FTDs to LTV, ROAS, and NGR.

- Conduct cohort and retention analyses, and contribute to revenue attribution modeling.

🤝 Collaboration

- Partner closely with developers to deploy and test tracking frameworks.

- Work with PPC and performance marketing teams to guide optimization through accurate, real-time data.

- Support Product and BI teams with structured insights that drive smarter decision-making.

What You Bring

- Proven experience as a MarTech Specialist, Data Analyst, or Marketing Technology Engineer.

- Strong technical command of GA4, AppsFlyer, Meta CAPI, TikTok, Snapchat, Unity, and IronSource integrations.

- Hands‑on experience with event tracking, SDK setup, and API integrations.

- Solid understanding of server‑to‑server setups and conversion deduplication.

- Familiarity with Power BI or similar BI tools for dashboard creation and visualization.

- Working knowledge of SQL, JavaScript, or Python for tracking customization.

- Background in iGaming is a strong advantage.

- Excellent communication and cross‑team collaboration skills, especially between marketing and technical functions

- Experience in attribution modeling, LTV forecasting and data‑driven optimization.

- Knowledge of GTM server‑side tagging and data‑layer management.

Why You’ll Love It Here

Step into a high‑impact role where technical precision meets marketing innovation. You’ll help shape the backbone of marketing performance, ensuring every campaign runs on data you can trust.

Work alongside talented marketers, developers, and analysts in an environment that values curiosity, collaboration, and experimentation, with the freedom to build, optimize, and innovate at scale.

If you’re ready to transform marketing data into a growth engine, we’d love to hear from you. Apply now and help redefine what performance tracking can do.

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