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Senior Manager, Content
1 month ago
Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer's homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people's careers.
Come and join one of North America's largest home and commercial services and energy solutions companies We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.
Enercare has embraced a hybrid work environment for the time being as we try different options and technologies to determine what will work best for the future of our people and our organization. Join us with an open mind on the future of work
Role: Senior Manager, Content & Social
Status: Contract - 20 Months
Department: Marketing
Reports to: Director, Brand & Digital
Location: Markham (Hybrid)
Summary: Enercare is at a pivotal time in our brand's history as we aspire to be part of Canada's green transition by reducing greenhouse gas emissions from a critical source: our homes and buildings. The role of Senior Manager, Content & Social will have a direct impact to helping elevate the brand voice of one of Canada's largest home services companies.
We are seeking a dynamic and results-driven Content & Social Senior Manager to join our team on a 20-month contract. This role will focus on content strategy development and implementation, social content strategy for brand awareness and acquisition, performance reporting, social sentiment, and online reputation monitoring, and collaborating with the cross-functional partners to enhance brand interactions. The ideal candidate will have a strong background in content creation (written and video), social media strategy, and performance analysis, with the ability to lead a team effectively.
Responsibilities
- Develop Impactful Content Strategy: Define a content strategy that contributes to building the Enercare brand and supporting the digital acquisition journey. Work in partnership with Senior Manager, Web and Digital Retail and agency partners to define SEO driven content deliverables.
- Content Creation Oversight: Oversee the development of engaging and impactful content against brand, customer experience, and acquisition objectives. Ensuring consistency in tone, style, and quality across all platforms.
- Distribution & Promotion Strategy: Drive content engagement by executing distribution and promotion strategy through web, social, and newsletter channels.
- Web and Social Content Performance Reporting: Regularly analyze organic performance metrics, providing reports that highlight successes, areas for improvement, and recommendations for future campaigns.
- Online Reputation Monitoring: Continuously monitor brand mentions across social platforms and other online channels.
- Social Sentiment Reporting: Analyze and report on social sentiment using advanced analytics tools.
- Collaboration with Social Care Manager: Support the Social Care Manager to develop initiatives that foster positive interactions with our audience.
- Team Leadership: Supervise the Associate Manager, Content and Social, providing guidance on content creation and performance reporting.
- Campaign Strategy Advisory: Advise on campaign strategies based on sentiment analysis and performance data.
Requirements
- Bachelor's degree in Marketing or Communications preferred.
- 5+ years of experience in digital marketing, content development, and social media management.
- Proven experience in brief writing and copy writing.
- Creative thinker with a passion for storytelling.
- Strong understanding of SEO best practices and proficiency with tools like SEMRush, Google Search Console, GA4, etc.
- Ability to identify KPIs, collaborate with the Analytics team for reporting, critically analyze data, and provide actionable recommendations.
- Strong understanding of social sentiment analysis and online reputation management.
- Proficiency with social media management tools like Sprinklr for publishing.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms, trends, and best practices.
- Excellent communication skills, both verbal and written.
- A team player who's able to collaborate across teams and manage multiple projects simultaneously.
- Experience in services industry is preferred.
- Highly motivated, self-directed, and driven.
Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law.
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