Senior Marketing Director
2 weeks ago
**Company Overview**
BrandActive is a renowned financial analysis and strategy company specializing in rebranding implementation, marketing, and operations. With over two decades of experience, we have worked with numerous global brands, providing them with the tools to optimize their brand change implementation, identify cost-saving opportunities, and streamline their brand management processes.
We pride ourselves on our industry-leading analytics and unique methodology that enables our clients to make informed financial decisions, saving them time and money while identifying ways to operate more efficiently.
Our goal at BrandActive is to create an inclusive environment where team members are supported in becoming their best selves. We strive to build a strong, agile organization that sets the standard for excellence in our industry globally and exemplifies how to be a compassionate commercial endeavor built on trusting relationships and empowering growth.
In its next phase of growth, BrandActive seeks a Senior Manager, Content Marketing, to shape and drive our content strategy. This innovative and results-driven leader will play a pivotal role in developing and executing content initiatives aligned with our strategic objectives.
Job Description
Marketing Strategy and Leadership- Partner with the broader go-to-market team to form the marketing strategy and budget.
- Oversee relationships with external creative partners, content agencies, and design vendors to ensure high-quality execution and alignment with brand strategy.
- Serve as the primary guardian of the brand, ensuring consistency in messaging, visual identity, and tone across all channels and touchpoints.
- Provide guidance and oversight to the Senior Marketing Associate, supporting their development and aligning their contributions with broader team objectives.
- Present content performance data and strategic recommendations to the Senior Leadership Team (SLT) to inform decision-making.
- Develop and implement a cohesive content marketing strategy that aligns with BrandActive's business objectives, including blogs, case studies, email marketing, white papers, and other key assets.
- Leverage market research and audience analysis to ensure content and campaigns resonate with the right target audiences.
- Lead the creation of content assets by providing detailed briefs to copywriters and ensuring alignment with the broader marketing strategy.
- Oversee the development and execution of brand assets that drive brand awareness, capture attention, and differentiate BrandActive in the market.
- Work with external vendors, including copywriters, graphic designers, and agencies, to produce high-quality marketing materials, ensuring consistency and alignment with brand.
- Manage content deployment across multiple platforms, including Google Ads, LinkedIn, HubSpot, and the company website.
- Oversee BrandActive's social media strategy and execution, ensuring consistent and engaging messaging across platforms.
- Own BrandActive's brand strategy, ensuring that all visual and messaging elements reflect the company's values, mission, and vision.
- Update and manage the organization's brand guidelines, ensuring consistency across marketing materials, digital platforms, and campaigns.
- Support branding initiatives by coordinating with agencies for branding updates while maintaining BrandActive's visual and messaging standards across all touchpoints.
- Identify opportunities to enhance BrandActive's brand presence through targeted marketing initiatives aligned with business objectives.
- Lead the strategic direction, design, and content of the company website to ensure it reflects the brand, engages visitors, and drives business goals.
- Oversee website content, ensuring it remains fresh, relevant, and aligned with brand messaging and business priorities.
- Evaluate the user experience, optimizing design, messaging, and navigation for clarity and impact.
- Monitor website performance, user behavior, and engagement metrics to drive continuous improvements in conversion and visibility.
- Oversee and review the marketing agency's SEO strategy, ensuring a focus on search engine rankings, traffic growth, and content visibility.
- Utilize tools such as HubSpot, Google Analytics, and SEMrush to monitor, analyze, and report on content performance, providing actionable insights to drive continuous improvement.
- Ensure content marketing efforts seamlessly integrate with outreach and engagement strategies.
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