Category Specialist

Petro-Canada Lubricants Inc. (PCLI), an HF Sinclair company is seeking a temporary full-time (6 months) Category Specialist to join the Global Marketing team. The role of a Category Specialist requires a blend of strategic thinking, creativity, analytical skills, and a strong understanding of the specific market and products in their category. The goal is to drive brand awareness, customer engagement, and ultimately contribute to the growth and success of the business within that category. Ultimately they act as a support function to Category Managers and the Manager for Business Segments.

The Category Specialist will be responsible for the consistent and disciplined execution of the marketing management processes including: supporting the management system and corporate governance processes (IMS Policy, IATF and ISO), assisting in the management of the entire lifecycle of product SKUs in the product portfolio. The Category Specialist will assist in the development of segment plans and related marketing materials / events / programs in order to deliver the most value for our customers, distributors, associates and organization.

The Category Specialist will also have ownership of Marketing Process and support internal and external audit activities in addition to managing the Speed to Market process.

Job Duties

- Leads Market Research
- Lead the PLC process, assist in reporting of business results, product line performance and SKU rationalization
- Lead and manage monthly R&D agendas related to product development and project updates
- Steward internal Red Folder approval process for marketing collateral
- Coordinates regular reviews for SKU Optimization and Product Lifecycle
- Initiate Product Line Changes (PLC's) and execution of SKU deletions
- Manage, Develop and Optimize Speed to Market process
- Manage annual marketing category volumes and margin planning and 5-year plans
- Lead and manage prioritization and weekly, monthly task list to support both Manager, Business segments and Category Manager
- Managing, tracking and reporting progress from initiation through to field execution
- Support Events / Tradeshows, Training / Webinars, Sales Enablement materials, Packaging and Labelling design, CRM
- Assists market mapping and data insight
- Supports relevant Campaigns in their segments / categories
- Develop agency briefs to outline expectations and requirements for creative materials
- Support Segment / Category budgeting and tracking
- Provide ongoing support including preparation and execution of competitive tracking and expense management
- Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion

Experience

- 3+ years B2B Marketing or Product/Category Experience
- Experience in B2B marketing
- Knowledge of the lubricants and/or specialty products businesses and product lines is an asset
- Experience of CRM and Marketing Automation (Salesforce / Pardot) and sales enablement is an asset
- Undergraduate or graduate degree in Marketing or relevant work experience

Required Skills

- Requires a mix of strategic thinking, creativity, analytical skills, and the ability to work collaboratively across different teams.
- Experience managing and working with 3rd party vendors and agencies
- Previous experience of both understanding and executing business strategy
- Demonstrable experience executing lead / demand generation
- Strong Analytical and data driven thinking
- Good Project management skills - must be able to work to a strict timeline for all projects and stakeholder engagement
- Strong understanding and track record in using CRM and marketing Automation
- Excellent communication skills – imperative to manage Business Stakeholders
- Customer focused – ensure programs provide an excellent customer experience for external (B2B/B2C) customers and deliver on internal customer (business owner) requirements
- Strong research skills and understanding of geographical nuances.
- Have a good understanding of CRM, Marketing Automation and Lead Generation
- Good Project Management and Market Research capabilities
- Analytical skills and problem-solving skills
- Advanced SAP and Business Warehouse Skills
- The ability to take technical information and translate it into terms that our existing and potential customers will easily understand
- The ability to take the lead on many items without direct supervision/direction from the Manager Business Segments or Category Manager
- Creative and innovative thinker

Work Conditions

- This is a hybrid role with 3 days in office required
- This is a temporary full-time contract for 6 months

At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization.

We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.

About HF Sinclair Corporation

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.

Equal Opportunity Employer

HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.

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